Very passionate, approachable, very Apple

Add to Flipboard Magazine.

"Very passionate, approachable, very Apple". This is what employees have reviewed some Apple Store who have already received a visit from his new boss, Angela Ahrendts. The executive took over Apple Retail and online company store a few days ago, but has not done so noteworthy that nothing can be seen from outside.

During these visits, so it has been through employees, Angela has been much more cheerful than his predecessor, John Browett, who's stuck to the perspective of a pure business man and not married to the philosophy of Apple as he finally admitted after being fired. But we already know what plans Angela to Apple stores continue to evolve?

According to sources from 9to5Mac, for now the focus is on a few areas. The first China, where Apple wants to have up to thirty official stores in 2016, tripling the current number. Sign of this is that the head of the country stores, Denny Tuza, much work linked to Angela from now. No wonder: the Chinese market gives many benefits right now, and they have to promote sales to these consumers not only in China but also in other stores worldwide.

Another approach which Ahrendts is working hard are payments and mobile experience of the Apple Store. Before this we will have to wait in Cupertino decide to squeeze their TouchID better sensor, but also have the goal of "merging" the experiences of the Apple Store website and official stores.

"I have my MBA in Burberry, but I'll take a doctorate in Apple," says Angela

Finally we have the most delicate: the customer experience. It's what gives the historical notoriety stores they have, and apparently Angela wants to change it completely. From what a person feels when entering the store, from where to find the products and how talking with employees. 

This is not easily change any detail you want to modify, may involve changes to templates employed, the way in which products are shown the customer or even the furniture are. Quite a challenge, as each Apple Store has its own distribution of products designed to the millimeter. Work for all managers of these stores.