Apple may be riding his own CDN (Content Delivery Network), so stop relying on third parties such as Akamai and quality control with the contents of the company reaching users. Well according Streaming Media these plans going forward, with the addition that Apple is negotiating priority traffic with internet providers.
Some large companies are getting treatment through getting a "shortcut" to the traffic of their content, so it priority over other data circulating on internet. The result is that data arrive before the user, but the price is jeopardizing the neutrality on the Internet and require such treatment for any company that wants to innovate in the network. Not exactly something that is very healthy, but companies like Netflix want to do it (their streamings 34% of total traffic in the network) and U.S. FCC is going to consider.
Users could download data from Apple soon, but internet neutrality would be compromised
Apple does not take much traffic, but it offers internet upside down when releases of the stature of a new iOS. During the early hours of iOS 7 servers apple company went to occupy the typical 2% of global traffic to grab 40%. That is: about half of the data traveling on the network were updates that iOS was down worldwide. And those data to control the CDNs, the only thing that Apple needed to have it all under his command.
This could be one of the reasons that Apple is interested in making deals with content providers, but as mentioned can have important consequences on the model of the network services that we currently enjoy.
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