domingo, 4 de mayo de 2014

Captain America and "product placement"

Add to Flipboard Magazine.

In the new Captain America movie appears a scene where the protagonist enters an Apple Store next to the Black Widow. Apparently, from Cupertino want to enhance the "product placement". 

According to the editor of the Houston Chronicle Dwight Silverman, Apple has publicly jobs for Buzz Marketing Manager. This job aims precisely to get Apple products appear in the series and movies. In addition to negotiate some celebrities to take them when they are seen in public.

The Annual Academy Awards's selfie made ​​by Samsung must have hurt Apple

Apparently the new job is within the internal configuration of Appleso we are talking about an expansion of marketing teams and therefore an extra effort for Apple devices are present in the small and large screen. Marketing actions of competition as selfie Annual Academy Awards by Samsung (and which became the most retweeted tweet of the story).

There was a time when Apple took advantage of this advertising technique, and apparently it seems to repeat with your marketing team strengthened.

I leave the scene of Captain America that you mentioned:

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