Apple is negotiating the purchase of Beats Electronics according to Financial Times

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Apple is agreeing to buy Beats Electronics. The company popular headphones and other audio products that many know for the serie Beats by Dr. Dre. As reported by Financial Times, the deal would be announced next week. There may be details that are not yet closed and could make the talks between the two companies would stop. 

The news is definitely shocking because, unlike in the past, Apple is making a major acquisition in terms of price. $ 3.2 billion would be what it would pay for the purchase. So much money for headphones coloring the sound too much and are overrated?

Well if you think it is just for your headphones obviously yes. But there is an interesting detail. Beats Electronics launched its streaming music service Music Beats. And that may be the key. 

After a round of investment made by the company was valued at over a billion dollars. And although it seems that the numbers are not being as good as many expected, the fact is that Apple may have seen the opportunity to integrate it into iTunes and launch the much anticipated streaming music service that many desire.

In addition Beats Music, according to its creators, has more established rivals feature as Deezer, Rdio or Spotify mainly do not have. We look forward to confirming the purchase. And prepare for new EarPods-Apple-by Dr. Dre.