Two new lines: the music of Esa-Pekka Salonen and travel by Cherie King

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Apple Launches New "Verse" from its advertising campaign with the iPad. This time speaks of Esa-Pekka Salonen pianist and their application to bring all the secrets of classical music to the general public. In the video we see the same Esa-Pekka with his iPad composing various parts of a classic song and then testing it with his orchestra.

The other verse, the travel writer Cherie King, shows that even suffering from deafness can travel around the world with the help of an iPad to communicate in other languages​​, navigate maps, make videoconferencing, store pictures in networks social and search for information.

Here are the videos of both "verse":