martes, 13 de mayo de 2014

Microsoft Office for iPad: over 27 million downloads on the App Store

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Upon its release in late March, Microsoft Office applications for iPad already accumulated more than 27 million downloads, and that only in the top 10 markets. This has been assured Julia White, director general of the Office division, during its keynote at the TechEd conference in Houston.

J. White has not offered any data on the percentage of conversion of these free downloads from current users with a subscription of Office 365, which may help us to see things with a little more perspective on the success of an initiative that Microsoft was reluctant to launch.

On the one hand this mark reached in 46 days, on the other hand reflects an understandable slowdown downloads when compared to the first 12 million downloads achieved just one week after its release in the App Store when permeating the top of the ranking free downloads. 

Since then, word has remained in the United States a remarkable fourth place while Excel and PowerPoint have fallen up to the number 18 and 23 respectively.

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