The long-term goal of Apple Watch

The techies have a great ability to say why things will not work but very bad to say why do go to work. This is a bug that got rid none. They have written dozens of articles and debated to unknown about why Apple Watch will fail limits, but rarely have we stopped to think why it might succeed.

There are a lot of doubts in the air that Apple must clear before marketing. Despite this, there are surveys that 10% and 18% of iPhone users would be interested in Apple Watch. Is something rash ask the audience for a product that is not available, but it serves to measure the level of trust and generated interest in the company's early adopters.

AppleCare plan new features

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Tara Bunch, Vice president of the AppleCare and technical support division in Cupertino, recently held a meeting with employees to discuss the service. And at that meeting, as reported by 9to5Mac sources, there have been some performance figures from AppleCare and their future plans.

Apparently, the AppleCare + service that protects the iOS devices from accidental damage goes well. Over 30 million people have contracted in the 14 countries where it is active, which has generated $2,000 billion in revenues and motivation to expand the service to more markets. One of the measures that can be taken in the future, for example, extend the deadline to purchase AppleCare + 30 to 60 days after purchase of the iOS device. 

Depending on how the economy goes, we might get to see a AppleCare + for Macs

We may also get to see a AppleCare + for Macs, now that bestsellers are Macbooks and are also subject to random breakdowns. Everything depends on the economy as something for the Mac would be significantly more expensive than iOS Terminal.

Another interesting thing is the improvements to our Apple accounts in relation to technical assistance. Taking advantage of the unification of Apple Retail and Apple Store web of Angela Ahrendts, Tara commented on a more unified experience between the Genius Bar, phone support and online.

The meeting ended with Tara Bunch promising a "superbowl" launch this fall, where we see almost all Apple products being updated, and encouraging all employees to help users start with the right foot on the platform when buy all these novelties. We will have a busy September and October ...

First press release of Angela Ahrendts

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Hello!

Thank you so much for an amazing first month, all your emails, and your kind words of support. I sincerely appreciate the warm welcome and all of your insights and perspectives, which have helped me quickly understand and genuinely admire Apples‘s unique culture.

I have spent most of my time getting to know and understand the many functions and teams in Cupertino, along with our short and long term initiatives. I was thrilled to meet many of you at stores in San Francisco and London this month, and I‘m looking forward to Tokyo and the Omotesando opening. Every couple of weeks, we will be visiting stores across the world to see and learn what we do best and hear your thoughts about opportunities ahead.

Looking to the future, I feel our greatest opportunity will be continuing to focus on and evolve the customer joumey online and in our stores. Although technology is rapidly changing how customers shop, they still want to feel surprised and delighted by the personalized Apple experience we provide at every turn. That‘s what makes us unique. Keeping the customer experience as simple as any other Apple product will also be critical as we expand into new markets, integrate our platforms, and develop new technologies.

Again, thank you very much for all of your kind words of support. I am honored to be working at Apple and thrilled to be working with you. I know together we will continue to enrich lives and communities. 

Thank you and see you very soon. 

Bets always.

Angela

Very passionate, approachable, very Apple

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"Very passionate, approachable, very Apple". This is what employees have reviewed some Apple Store who have already received a visit from his new boss, Angela Ahrendts. The executive took over Apple Retail and online company store a few days ago, but has not done so noteworthy that nothing can be seen from outside.

Hearthstone to iPhone later this year

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Hearthstone: Heroes of Warcraft. It has caught the attention of many people especially after launch for iPad. In Appleismo we've already taken a good look on video, but today we bring information directly from Hearthstone responsibles Eric Dodds and Chayes Jason.

Eric Dodds is the director of the project and carries Hearthstone Blizzard since 1997, while Jason Chayes is the production manager of the game and therefore responsible for their development. Let's see what we have to say about Hearthstone and its relationship with Apple devices.

We have here some of the most interesting statements in the interview developed by Applesfera:

"We've tried to make the gaming experience remains unaffected in smartphone versions of Hearthstone"

"We wanted to release something stable Hearthstone for iPad and able to branch from there" 

"We are working on a" spectator mode "to see items" 

Who said WhatsApp was finished? WhatsApp reaches 500 million users

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No matter how many competitors appear: WhatsApp use continues to rise apace and now those responsible held to have reached 500 million users worldwide. An enviable figure reinforces its position as a leading mobile messaging service.

All these users share 700 million pictures and 100 million videos daily in major markets located in Mexico, India, Russia and Brazil. To celebrate, the CEO Jan Koum said that "bring together all the engineers and solve a lot of mistakes."

In fact Jan efforts has insisted that some competitors have done just in countries like Spain, where in the end have not achieved much:

Not enough money and famous around the world to convince people to use a bad product. People are very cautious today, and expect a good user experience.

With this number of people using WhatsApp, the promise of VoIP calls integrated into the service becomes even more interesting. Too bad not yet know when they will arrive. 

Can Apple create a really cheap iPhone? (1st Part)

Since the launch of iPhone 5c and deception of the public, analysts, bloggers and shareholders about its high price, there is a widespread perception that Apple iPhone could make a really cheap if wanted. But as you want, we have had to settle for an iPhone 5 plastic-coated colors.
-Plastic with a finish and exquisite touch. We must say everything-.

This view on Apple could go into the middle and low market segment as if by magic, in my opinion, at least partly wrong. But I have them all with me. I can think of arguments for both an affirmative answer as a negative to the question in the title of this article.

Why Apple can not make a cheap iPhone (1st Part)

When a company is founded, business model and value chain is created from the first minute. As the years pass and if the company is successful, these two elements are based within nature itself and its rationale. Every day is more optimized, but also makes it difficult to switch these two factors. 

Change the business model and the value chain is difficult, very difficult in addition to painful. But it is not impossible. Here we have Microsoft to try to change a business model based on selling licenses to other services and with Office 365 subscriptions. We can also see Adobe make the same change.

Returning to the case of Apple, there are three limitations that I think will prevent creating a cheaper iPhone:

• iCloud. Why, if there is something Apple criticized what we are unfortunate to have been attempts in the cloud. Falls on the iCloud service, a minimum storage per user account, increases charged to doubloon space, etc.. Not to mention the widespread synchronization falls in the rest of its services and that causes nightmares for developers. It is clear that Apple is not a company born as Google internet. Google lives for internet. Can you imagine millions of users putting more pressure on iCloud? Just cope building data centers throughout North Carolina.

• The Apple business model focuses on the absolute control of the user experience and in the premium segment, with margins, prices, products, customer service, Apple Stores, materials, and design clients, all premium. Everything Apple does is geared towards that goal. The value chain Apple is ready to turn their premium products, from start to finish, and is not intended for anything else.

• Production volume. Tim Cook loves to say after each weekend launch of the new iPhone and a smile from ear to ear that of "The demand of the iPhone 5 has been incredible and we are working hard to bring an iPhone 5 in the hands of the so customers want as quickly as possible. "Sorry Tim, but a broken stock is also bad news for Apple. A potential customer can not find what you want at that moment is a client pissed least or a lost customer and will not return in the worst case.