Apple is positioned between the most highly valued companies in its treatment of the employee

Add to Flipboard Magazine.

This is one of those data that you particularly strange due to the news place in recent years. After the bad news in the press related to the treatment used in some of the suppliers Apple, we now see that Apple's efforts are starting to bear fruit.

Captain America and "product placement"

Add to Flipboard Magazine.

In the new Captain America movie appears a scene where the protagonist enters an Apple Store next to the Black Widow. Apparently, from Cupertino want to enhance the "product placement". 

According to the editor of the Houston Chronicle Dwight Silverman, Apple has publicly jobs for Buzz Marketing Manager. This job aims precisely to get Apple products appear in the series and movies. In addition to negotiate some celebrities to take them when they are seen in public.

The Annual Academy Awards's selfie made ​​by Samsung must have hurt Apple

Apparently the new job is within the internal configuration of Appleso we are talking about an expansion of marketing teams and therefore an extra effort for Apple devices are present in the small and large screen. Marketing actions of competition as selfie Annual Academy Awards by Samsung (and which became the most retweeted tweet of the story).

There was a time when Apple took advantage of this advertising technique, and apparently it seems to repeat with your marketing team strengthened.

I leave the scene of Captain America that you mentioned:

No more waiting, Angela Ahrendts will join Apple in a week

Add to Flipboard Magazine.

Tim Cook confirmed yesterday during the press conference where they announced financial results for Q2 2014, which are incorporated Angela Ahrendts to Apple next week. A story that so belies the latest data that spoke of a delay in its incorporation until June. 

Angela Ahrendts has been CEO of the prestigious British brand Burberry and now in a position created specifically for her, will oversee the strategic direction, operations and expansion of both physical stores and online. Assuming the role of former Vice President John Browett in Eddy Cue in retail and online.

Now have to wait to see how they affect your decisions and what changes introduced in stores, both physical Apple Store and the online store.

Powerful, the new iPhone announcement 5s. Our turn

Add to Flipboard Magazine.

You are more powerful than you think. 

It is seen that lately advertising agency Apple is on a roll, and if along the history of the apple have seen all, campaigns like What will your verse? or videos made to mark the 30th anniversary of the Mac have a quality that brings us back to the golden age of Apple's best marketing.

The new announcement of iPhone 5s continuing this path with a round spot where not only see the product being used in all kinds of situations but also invites us to explore our creativity with a clear message: "You have the tools, you use it."

First we see how different musicians are preparing their instruments with various apps for iOS to help them get the sound they want and while listening to the song "Gigantic" by Pixies take shape, we witnessed some fragments of users enjoy video games, making homemade blockbusters translating signs in real time, checking your heart rate, firing rockets or hunting constellations with their iPhone.

Do you know the apps used?Share them in the comments!

Angela Ahrendts may delay your entry into Apple until June

This is my first article wrote with a phone and the truth, it is not very comfortable.

It seems that Tim Cook will have to wait a little longer directing himself the Apple Retail division. Angela Ahrendts, the CEO of Burberry far you have to go into Apple as senior vice president of Retail new this spring, could delay the change of work until June.
According to The Guardian, Angela wants to ensure that all tasks left closed in Burberry for the new CEO of the company (the current creative director Christopher Bailey) smoothly. Ahrendts has already served six months of rigor after notice to leave his post, but apparently need a little more time.

It is also said that Angela may be delaying his departure for two million pounds as a bonus you have to get leave his post as CEO of Burberry, as well as some deals that made the clothing company in Japan. He said: leave all properly closed and switch jobs with a clear conscience tasks. And it June yet enters the period of "spring" that had been established with Apple.