Market share: that fact that all manufacturers look. No matter how many devices you sell if the amount you sell to your competitor. In his keynote Apple always provides data to and share in the first quarter of 2014 has one more fact to teach as it has increased its market share in mobile devices.
This increase in sales was due to areas such as Japan, Australia and Europe where market share went up to 57.6%, 33.1% and 19.2% respectively, and these data rose by 8.6% in Japan, 2% in Australia and 0.1% in Europe, Spain is the European country with the largest increase (4.5%). The culprit for this increase has been mainly the iPhone 5S, which has had a great return as far as sales are concerned.
But not all would be good news for Apple in the first quarter of 2014 and in the United States during the months of January and March share dropped to 35.9% (7.9% less than the same time last year past), showing that Americans buy more at the end of the year than at the beginning.
Is this good news for Apple? Yes and no. On the one hand the increase in market share is always positive, but if we see the overall study data Kantar Wordpanel we realize that Android is still the most used operating system in all countries except Japan, a fact that Apple should attack later or later if you do not want to stay in line.
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