The five reasons that are warming the price of Apple

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1. Few bright results
The revenue of the company rose by 4.6 percent to $ 45,600 million, a record for a non-holiday quarter. This figure is above the 43.500 billion analysts had expected. Also, these accounts imply a profit of $ 11.62 per share, better than expected they were $ 10.18. Specifically, quarterly earnings increased 7%.

2. The increase in iPhone sales
Apple reported sales of 43.7 million iPhones in the first quarter, exceeding the 38 million Wall Street had predicted. This contributed to the doubts hanging over Apple's flagship device, which has shown that continues to attract the faithful.

3. The split 
Apple has announced that each share of the company will be divided by 7. This decision facilitates entry into the Dow Jones Industrial, and is one of the factors that has driven the price of the company, since the presence in index attracts so much money from passive management. In addition, this will allow fans of the company can be done with some that could not previously. There is also a psychological factor: It is not the same as having an action 7.

4. The dividend
Apple also announced an increase in the quarterly dividend by 8% to $ 3.29. The dividend has been for years one of the major demands of the investors in the technology of the apple.

5. Buyback program 
The other factor that is driving the action is the announcement that senior management has approved a new share repurchase program worth $ 30,000 million by 2015, which will certainly boost its market value.

However...

Despite these bullish factors, the results presented this week have failed to dispel the main question that continues to weigh on the company: When will Apple launch a new product?


The momentum gained by the first iPod; then by the iPhone in 2007 and finally with the iPad in 2010 is undeniable, but the competition is fierce and it now spends Google billions of dollars in artificial robotics; Samsung is gaining it while growing market in the area of smartphones. The billionaire Carl Icahn, one of the shareholders of Apple that has fought for the share repurchase program summed it up well in his Twitter account: "I completely agree with the share repurchase program and extremely pleased with the results. I also will be happy when they launch new products "