"Recode" has published an interesting article. It commented that Marissa Mayer, CEO of Yahoo, has been developing a proposal to convince Apple and start using its search engine as the default in iOs.
This would mean that instead of Google, would be Yahoo who offer us the results if we decide otherwise. To which as you know, now we can do, we can stop using Google as a search engine and select either Yahoo or Bing. But...does anyone do it? No, we were in the great majority of cases the default.
Considering the number of iOS devices in the market imagine advertising revenue generated. If you remember, Google pays Apple billion as the default search engine. This figure is estimated because of what Google pays for each dollar earned to the published searches on iOS.
Make Yahoo the default search engine, would hit hard to Google
We will see if Yahoo is able to convince Apple possibly with iOS 8, we do know is that right now Yahoo seems to have improved and display advertising revenue increased in the first quarter of 2014.
After Google Maps do without the benefit of its own Maps service, doing so with the form would be a knock on effect. No wonder that Apple has thought of casting out iOS Google services. As said Steve Jobs, Holy War with Google.
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