The new verse from Apple, Bollywood

A young woman sitting alone at a cafe terrace. An attractive man enters the picture. She looks at him shyly. Seconds later, everyone breaks out singing and dancing extravagantly. Welcome to a typical day Bollywood choreographer Feroz Khan. With imagination and iPad Air, Khan is able to mold virtually every aspect of their epic dance scenes, from finding the perfect outfits and improve until the last rotation gesture and accessories.

The last case study of the campaign "What will your verse?" Apple takes us to Bombay in India to offer a portrait of Feroz Khan, one of the most renowned choreographers in Bollywood, and how it uses the iPad Air in all aspects of their production, from scouting locations to find the best frames for scenes and polish millimeter dances.

Thanks to iPad, Khan has emptied the contents of his bag leaving behind cameras, computers, notebooks, visor ... everything before now needed in his work condensed in 469 grams of weight and in the process gaining the ability to share and enjoy their vision with the director, dancers and production team.

Among the apps that Khan used, we find Artemis HD (preview simulating optical frames to be used in recording), SloPro (slow to study choreography) and FiLMiC Pro (video recording with advanced tools) and functions iOS 7 itself including shared photos in iCloud.

What will your verse? is in my humble opinion one of the best campaigns of recent times Apple and nearly the largest and most memorable in its history. Choosing one of the most exciting pieces of Club Dead Poets Society still remembered by many of us, discover the amazing applications Apple users give their products, and invite us to ourselves we contribute with our verse. Smart, effective, great.