For some time, it is common to hear someone say that the iPhone is not so popular among the young, because they do not want "the phone from his parents', an argument simply does not hold in my environment and that apparently it is categorically wrong.
A study by Piper Jaffray on consumption habits among adolescents shows that, at least in the USA, the trend is reversed and more and more teens choose the iPhone as a phone. From 48% last year to 61% of the 2014 to be exact.
The results point to Apple and Nike as the two reference marks in electronics and clothing respectively, with 17% of respondents also ensuring that they like to have a iWatch and would be willing to pay (their parents) to $ 350 for it. The iPad also wins by a landslide with 66% choosing it as their preferred choice.
The study was conducted among 7,500 young people from 16 years, most of them in households with an income of $ 55,000 a year (about 40,000 euros), and is particularly important segment talks about old who can become potential customers long term.
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| A study by Piper Jaffray |
Initiatives in education and Colorful iPhone 5c have provided their results. Apple is attracting the youth, who will become future consumers of their ecosystem.
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