miércoles, 23 de abril de 2014

Powerful, the new iPhone announcement 5s. Our turn

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You are more powerful than you think. 

It is seen that lately advertising agency Apple is on a roll, and if along the history of the apple have seen all, campaigns like What will your verse? or videos made to mark the 30th anniversary of the Mac have a quality that brings us back to the golden age of Apple's best marketing.

The new announcement of iPhone 5s continuing this path with a round spot where not only see the product being used in all kinds of situations but also invites us to explore our creativity with a clear message: "You have the tools, you use it."

First we see how different musicians are preparing their instruments with various apps for iOS to help them get the sound they want and while listening to the song "Gigantic" by Pixies take shape, we witnessed some fragments of users enjoy video games, making homemade blockbusters translating signs in real time, checking your heart rate, firing rockets or hunting constellations with their iPhone.


Do you know the apps used?Share them in the comments!

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