After analyzing the results , this is what I have commented Tim Cook and Peter Oppenheimer , CEO and CFO at Apple respectively, in the press release :
We are very proud of our quarterly results , especially our strong iPhone sales and record revenues from our services. We are eager to launch more new products that only Apple could bring to market.
We generated 13,500 million in cash to our operations and we have returned nearly 21,000 million to our shareholders through dividends and share repurchases in the fourth quarter. This makes our dividend program has already returned 66,000 million.The total cash available right now Apple is enviable 150,600 million. In addition, the company has used the press conference to announce a split of its shares, which means that now Apple will have a greater number of shares traded maintaining its social capital. Having exceeded expectations, shares have risen 7.7% since the results were revealed.
Here are some interesting points that Tim Cook mentioned by Luca Maestri , who gets the role of Peter Oppenheimer to anticipate your retirement
- Apple is gaining market share in the United States, the United Kingdom, Canada , Germany, France , Vietnam and China.
- Confirmed 800 million iTunes accounts , most of them linked to a credit card.
- IPad sales were worse than analysts expected, but better than I expected Apple.
- Already Apple Stores in fifteen countries. Angela Ahrendts is confirmed that Apple will enter next week .
- 66% of those who have activated a new iPad are people who had never had an iPad .
- Apple has bought 24 companies in the last year and a half.
- We have sold over 6.3 million iPhones last year .
- ITunes Digital stores have generated 5,200 million dollars in revenue , growing 24 % over last year. Have been downloaded more than 70,000 million applications.
- The good performance is due mainly to Mac MacBook Pro and MacBook Air.
- The iPad web traffic is four times greater than the web traffic of all makes and models of Android tablets combined .
- Two-thirds of people who want to buy a tablet in the next three months want to buy an iPad .
- Financially, Peter Oppenheimer leaves an Apple twenty times larger than the one found . He has not missed any release of results in ten years.
Questions and Answers Press
Here we highlight the most interesting questions that the press has made Tim Cook and Luca Maestri:
800 million iTunes accounts is a great growth ... then why the revenue growth has decelerated in iTunes? Tim commented that think they can monetize their services in existing areas and in new areas, but also notes that even so the growth has been very strong in markets such as the Chinese .
Can you accelerate Office for iPad tablet sales? Tim has realized that the iPad is the fastest growing product in the history of Apple, and "believes" that Office can help as a key tool in business.
Many competitors have lowered the prices of its smartphones, how do you see the market? Tim 's answer is that Apple wants to watch for those who only want the best smartphones, and not all of these smartphones have to be the most expensive. They have learned much selling iPhones in China.
Does the AppleTV stops being a hobby? Tim insists that other for sales and have good feelings about the dealings with distributors of content.
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