Apple prepares the launching of Apple Watch Gold with new safety systems in their stores

In the coming days we will be seeing how slowly the information regarding the Apple Watch is increased prior to its release during the month of April and is now emerging data regarding storage and way of selling watch in his gold version 18k, better known as Apple Watch Edition. 

The Golden Apple Watch is a whole piece of fine jewelry , where the first data pointed at a price of $ 1,200 even some people said that could cost between $5000 and $10,000, one of the most expensive products you can find in the App Store, Apple foregoing have to think about how to protect this device within its stores.

Image of the week: the new store in Hangzhou is already open, and it's awesome

Just over two weeks ago, Apple put a huge mural full of Chinese calligraphy created by Wang Dongling to announce the upcoming opening of the store of Hangzhou. The poster and alone as promised, but the store that was behind was even better looking. The top official image shown.

Even more pieces to collect

Hay multitud de cosas que Apple ha ido haciendo los últimos años y que están relacionadas con el Apple Watch. No en vano dijeron en su presentación que llevaban 3 años trabajando en este dispositivo. Tenemos HomeKit (el cual, a pesar del retraso tiene "emocionada" a Apple) y una buena cantidad de accesorios ya adaptados a esta plataforma presentados durante el último CES.

Apple is "thrilled" with the growing number of companies working on products HomeKit

Been nearly eight months since Apple submit in partnership HomeKit, August iOS API dedicated to the automation of our home, and it is expected that the first compatible devices still take three or four months to get to the shops. It's not what is said record time, right?

HomeKit allow us to do things like ask Siri to turn off the lights, lock the doors, adjust the heating or connect the alarm; and will also be possible to group the instructions we want under a single action for this automation ballet begins in unison when we leave home no matter what products we use more than one brand.

Since then promises, and although it would have been great to start testing all these things in September with the release of iOS 8 Bluetooth and Wifi chips compatible with HomeKit were delayed. Texas Instruments, Marvell and Broadcom, Apple approved manufacturers did not begin to supply until early November, and even then they did using a beta version of its Apple firmware version while finalizing the protocol.

Financial Times: "Apple is preparing its own platform for smart homes"

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According to the Financial Times, Apple is developing its own platform for smart homes. A system that would use our iPhone, and iOS devices in general, as the control center for our home. Thus being able to turn on lights, control security, appliances and more.

News that sounds powerful, but the options that Apple could be integrated into the operating system itself, rather than what would do. And, today, we have systems through the use of third-party apps that allow us all that through products such as Welmo Belkin, Placed...

But that "Apple style" and the choices that come with iOS 8 which is attractive and exciting. Imagine finally open source Siri for third-party apps with voice commands and control to get home.

The Apple smart home

A platform for the Apple smart home is something important but which responds to actions other manufacturers like Samsung or Google are already taking place. Of course, here, you never know who had thought of before. In order of announcement is clear that Apple is the last to arrive but if we look back we see some movements are now engaging with this alleged new intelligence platform.

First of all would be the new AppleTV settings. As you recall, configured our AppleTV with a simple touch, thanks to our iPhone without entering Apple ID. Then there is the issue of iBeacon, the AS under sleeve iOS 7. With this technology we have seen that you can implement numerous possibilities both in shops, public places or even the home. For example, Placed or MOCA platform.

Continuing, we see now the recent rumor of including NFC in the iPhone. Apple always said not to consider including an immature technology, the fact is that it is very useful and convenient for setting / pair devices with a single touch. So why not use it now. The truth is that the WWDC is a few days and we will focus on iOS and OS X.

Very passionate, approachable, very Apple

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"Very passionate, approachable, very Apple". This is what employees have reviewed some Apple Store who have already received a visit from his new boss, Angela Ahrendts. The executive took over Apple Retail and online company store a few days ago, but has not done so noteworthy that nothing can be seen from outside.

The next resolution of the iPhone, graphene, NFC and 3D printers

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• We started with one of the next battlefield between Apple and Samsung, the chemical compound called graphene. This compound, composed mainly by pure carbon, allow much thinner, resilient and can be bent devices. Screens, case.... many are the possibilities offered.

Apple donates $ 500,000 to the anti-poverty initiative SF Gives

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Fortune has confirmed today that Apple has donated $ 500,000 to the initiative SF Gives, fighting against poverty in the metropolitan area of ​​San Francisco. Founded by Marc Benioff CEO of Salesforce and Daniel Lurie CEO of Tipping Point. SF Gives sought to today some 10 million dollars to give to charity programs.

Apple does not usually report donations of this type, but there have been some occasions when Cupertino has released grant programs in cases of natural disaster or in collaboration with their employees to NGOs.

Tech giants based in San Francisco are not in their best Popularity

The campaign, founded by tech giants and the giants technological bring good money, should help to improve the image. Apple, meanwhile, has also been working with the Product (RED) campaign. 

Apple currently sells several versions (RED) iPod Shuffle, iPod Nano, iPod Touch, iPad Mini Smart Cover, iPad Air Smart Cover, iPad Air Smart Case, Bumper for iPhone 4s and 5s for iPhone. 

Contributions through their Apple products labeled RED, go directly to the Global Fund to fight AIDS in Africa. Apple also contributes to this cause by changing its iconic logos of Apple Stores in the World AIDS Day goes from white to red for a day.

Reviewing the latest rumors

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Remaining 29 days. The countdown has begun

As every week, rumors around the world do not stop Apple. This time the WWDC, leads some issues as the future of their operating systems and devices such as the presentation of a new iPhone. Therefore, most of speculation, leaks and other data that are centered around. 

1. We start with what could be the iPhone 6. According filtered and displayed by our fellow XatakaMovil images, the prototype iPhone 6 would have a 4.7-inch screen and a redesign that does not attract me much personally ... but as it is have to wait a rumor.

A new terminal that should serve to show the industry that Apple has not changed. Although it will not be easy, the other manufacturers are improving and there are other factors such as price or market saturation. Of course, as we discussed at Xataka Movil, the users of the iPhone 4 and 4s could mark the success of the iPhone 6.

2. More rumors about the iPhone 6 come from Macrumors. There show a mockup of the iPhone 6 created from the rumors and known data, comparing to the Samsung Galaxy S5 in size.

3. The next rumor is about the future of Apple headphones. These could incorporate a biometric sensors to measure heart rate and blood pressure. More inclusion of iBeacon to avoid their loss. And watch out, require connection to port Lightning. Something as discussed in Reddit would be the reason for moving the headphone jack on the bottom of the terminal.

4. The camera would also be revamped with better image stabilization system and a sensor with larger pixel size that would provide higher quality and be more luminous.

5. The rumored iWatch is making an appearance and sources said China Times and G for Games, Apple would already have begun to produce their device in small quantities.

6. If future devices are always something like, what software is really all enjoyed. Because in our current or future iPhone, iPad or Mac software is what will make the difference over other options in the market.

I think OS X will be the core of the WWDC 2014 

WWDC 2014 will focus on OS X, with an update that will as important as iOS 6 to  iOS 7. Publications like 9to5mac or Re / code bet on these ideas and discuss further not see any new hardware. In particular no Apple TV or software for it. Therefore, the operating systems are only the protagonists of an event that indeed is about software.

Apple confirms purchase LuxVue, a specialized manufacturer of low power LEDs

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It started as a rumor but has quickly confirmed: Apple has acquired a company called LuxVue Technology, specializing in the manufacture of low-power LEDs. There is no official website of the company, may be the closest thing this website who happens under construction. 

The cost of this purchase is not known, but appear to be another one of those discrete acquisitions and with surgical precision so that Apple has more resources into a product or service. The official response from the company has been the same: "Apple buys smaller technology companies from time to time and generally do not discuss our purpose or plans."

Its usefulness is quite clear: screens with small LEDs that can benefit both iOS devices (improving efficiency and battery life) like a supposed iWatch needs miniaturize a screen as it can. Mostly with these things, we will see the result applied in future Apple products.

A user includes over a thousand pictures of the prototypes of Apple

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Do you want to see an amazing collection of photographs of all kinds of prototypes of Apple? This amazing flickr group organized by Sonny Hung, has been commissioned to make an excellent collection of the most curious products of the Cupertino company.

Occasionally you stumble upon surprising, curious and very nice things online. This is the case of this amazing and extensive flickr Apple's prototypes that has an impressive amount of Apple and Associated companies photos with all types of designs primitive devices.

From the most popular such as the iPod Touch a real unknown projects, prototypes flickr Apple will contains 1,157 photographs of all types at our disposal. In the group we can find and watch the curious devices, some even came to not see the light on the market or to the public. But we also find the first versions of big name, including applications and hardware versions of some of the most beloved elements of Apple.

The flickr group of prototype Apple was opened in 2007 by Sonny Hung, who by then included some 123 photos. The prototype of Hung was a eMate 300 Clear Case.

After having your case and encourage others to include your own photographs, reviewers have been growing in number, but they have already done the photographs that have increased tenfold in the last seven years. The most interesting thing, besides the photos, but is disinterest group, sharing photos on the flickr prototypes of Apple for free.

Besides Hung, the main responsibility, collaborate in this flickr Grant Hutchinson, Daniel Forsythe, Simian, or Jim Abeles. However Hung gained the vast majority of photographs thanks to the sending of all stakeholders who want to involve the prototypes in his possession within this flickr. In fact, everyone is welcome to the group, provided a few simple rules of behavior and I assure the proper functioning and accuracy, largely of the prototypes found. Of course they are samples like this that show the great ability to make a good job that the community has when he wants.

Apple purchases 24 companies in 18 months

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Another important data revealed by Tim Cook during the presentation of financial results has been the number of companies that Apple has purchased in the last 18 months. This figure is 24 and only some of which have been disclosed. 

Thus, purchases of PrimeSense, Burstly or HopStop would join others that have not yet been disclosed but Apple would help in the development and improvement of both current and future products that are coming. In addition, the CEO himself pointed out that 15 of them were strategic acquisitions in 2014 and will produce additional.

How to take advantage of the talent and technology of each of the acquired companies, it is in some cases easier to intuit. For example, should improve Burstly Xcode while HopStop offer new services and improvements in products like iOS 8 and their maps. Then PrimeSense would bring gesture control to AppleTV (although that is speculated). 


One way or another, Apple remains committed to research and development, expanding their teams with talented people. Do you have more desire to Keynote and you discover what we have prepared the company for this 2014 now?