Apple and Dr. Dre

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The Financial Times was the first to break the news and say that Apple is negotiating the purchase of Beats Electronics , which was quickly confirmed by sources of Bloomberg , Wall Street Journal and Re/ode. According to these publications, the deal would be watching next week confirmed and close the Apple 's largest acquisition to date , worth 3,200 million.

Immediately, everyone started asking what Apple sees the company founded by the famous rapper Dr. Dre and music producer Jimmy Iovine. Will the flashy music head? Will it streaming music service? What is missing from Apple and it is found in Beats Electronics? For some, it comes to acquiring a company whose profits and generous margins marry perfectly with the business of Apple, others interpret that Apple desperately needs something to patch the drop in music sales on iTunes.

The potential of Beats for Apple

When a company buys another, our part of the brain responsible for imagination takes flight. From buying Beats by Apple confirmed, would be bringing their hardware section:

• Headphones for music: Apple renewed the design of the headphones that come standard with the iPhone and iPod showing the EarPods at the launch of iPhone 5. Apple could exploit the technology and know-how to create Beats external headphone brand that Apple sold separately. 

• Speakers: Beats Pill is a portable speaker that works by bluetooth. Apple tried to enter this field with your iPod Hi-Fi but withdrew the product shortly. It was clear that this was not it thing.

• BeatAudio: few know that Beats has licensed this technology to car brands like Chrysler.  The Chrysler 300S features a premium sound kit technology company. Given that Apple is in full swing with it CarPlay not be strange if they had some kind of integration in mind and presence in our cars in the future. 

Then there is the software part, which has curiously been the least discussed in the beginning, but that seems to be gaining momentum. In Appleismo already talked Beats Music, yet another streaming service for iOS and OS X sucking a piece of cake. Although the business model of Spotify and company continue to generate many questions about its profitability, the fact is that it is removing presence iTunes and Apple does not have a streaming service itself. iTunes Radio and iTunes Match are two services that do not supply this lack in so Apple Beats Music can be very interesting to Cupertino.

Apple is negotiating the purchase of Beats Electronics according to Financial Times

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Apple is agreeing to buy Beats Electronics. The company popular headphones and other audio products that many know for the serie Beats by Dr. Dre. As reported by Financial Times, the deal would be announced next week. There may be details that are not yet closed and could make the talks between the two companies would stop. 

The news is definitely shocking because, unlike in the past, Apple is making a major acquisition in terms of price. $ 3.2 billion would be what it would pay for the purchase. So much money for headphones coloring the sound too much and are overrated?

Well if you think it is just for your headphones obviously yes. But there is an interesting detail. Beats Electronics launched its streaming music service Music Beats. And that may be the key. 

After a round of investment made by the company was valued at over a billion dollars. And although it seems that the numbers are not being as good as many expected, the fact is that Apple may have seen the opportunity to integrate it into iTunes and launch the much anticipated streaming music service that many desire.

In addition Beats Music, according to its creators, has more established rivals feature as Deezer, Rdio or Spotify mainly do not have. We look forward to confirming the purchase. And prepare for new EarPods-Apple-by Dr. Dre.

Reviewing the latest rumors

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Remaining 29 days. The countdown has begun

As every week, rumors around the world do not stop Apple. This time the WWDC, leads some issues as the future of their operating systems and devices such as the presentation of a new iPhone. Therefore, most of speculation, leaks and other data that are centered around. 

1. We start with what could be the iPhone 6. According filtered and displayed by our fellow XatakaMovil images, the prototype iPhone 6 would have a 4.7-inch screen and a redesign that does not attract me much personally ... but as it is have to wait a rumor.

A new terminal that should serve to show the industry that Apple has not changed. Although it will not be easy, the other manufacturers are improving and there are other factors such as price or market saturation. Of course, as we discussed at Xataka Movil, the users of the iPhone 4 and 4s could mark the success of the iPhone 6.

2. More rumors about the iPhone 6 come from Macrumors. There show a mockup of the iPhone 6 created from the rumors and known data, comparing to the Samsung Galaxy S5 in size.

3. The next rumor is about the future of Apple headphones. These could incorporate a biometric sensors to measure heart rate and blood pressure. More inclusion of iBeacon to avoid their loss. And watch out, require connection to port Lightning. Something as discussed in Reddit would be the reason for moving the headphone jack on the bottom of the terminal.

4. The camera would also be revamped with better image stabilization system and a sensor with larger pixel size that would provide higher quality and be more luminous.

5. The rumored iWatch is making an appearance and sources said China Times and G for Games, Apple would already have begun to produce their device in small quantities.

6. If future devices are always something like, what software is really all enjoyed. Because in our current or future iPhone, iPad or Mac software is what will make the difference over other options in the market.

I think OS X will be the core of the WWDC 2014 

WWDC 2014 will focus on OS X, with an update that will as important as iOS 6 to  iOS 7. Publications like 9to5mac or Re / code bet on these ideas and discuss further not see any new hardware. In particular no Apple TV or software for it. Therefore, the operating systems are only the protagonists of an event that indeed is about software.