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Revolutions in technology occur when devices become everyday. We were seduced by the rumors, mirages of photomontages and excitement in presentations until the amazement of having it in our hands. Imagine the possibilities of a route initiated by any product that changes the rules and then spent the next.
We live in a world of information and revolutionary products. We are in an incredible moment in the history of our evolution: we've got the technology to get things that we had decades dreaming, and happens so often that not only got used to the speed. We asked for more. And run for it. But to realize the amazing changes and not have to read to leading analysts, or contrast thousand sources to see what they say currents of opinion. We have to go outside. Walking on the beach. Look at our surroundings.
Ten years ago, to see a mother take pictures of your child with a smartphone, in high resolution, and distribute the internet from the same sea, we would like an article of science fiction. Having hundreds of applications for just about anything, have a multi touch screen to us in your pocket, a tablet with the power of today ... just do not exist. Revolutions are not created with the concept of the product, but when it is installed in our lives. If we realize that, we will smile when we see all that we have achieved and what is already ingrained in our society.
But there are changes that must come. Do you have time?
Nike, Apple and the future.
One of the most interesting news of the weekend was the cancellation by Nike hardware unit responsible for making their popular Fuelband and the decision to continue a software developing and enhancing their sport system. It's an interesting move, in many respects. Let's talk about two.
First, Nike makes sure that it really feeds your business interactions with customers, is very much alive thanks to the "opening" Fuel system points to third party manufacturers. This allows the company to continue working on integrating its content in future new devices from other companies without spending a penny on a hardware division facing more problems than anything else. It seems they do not know quite what they had in hand, publishing opinions on them even in the social network anonymous Secret. Recall that Nike was one of the first companies to dive into the "wearables" devices.
Second, Apple. Let's talk about movements: The Cupertino company takes months (maybe years) providing certain pieces in precise locations. I do not believe in coincidences, or fate, but I do believe in the plans: in August last year became public that Jay Blahnik, one of the key elements in the creation of the Fuelband, Apple were busy. In September we also learned that Ben Shaffer, head of innovation and new products in Nike, we also went to swell the list of our friends in Cupertino.
In Nike were the first to approach the world of "weareables" and now all that knowledge can be focused on a new Apple product ...
For years, the relationship between Nike and Apple has had great moments. The launch of Nike + iPod program launched in 2006 was a tremendous success, and one of the first major attempts to approach the "wearable" technology that is so fashionable today. They are great experts on staff quantification years. What better ally than them for a new product...of Apple?
If you now waved a meeting of the Board of Directors of Nike, you know who we find? At a certain Tim Cook. The current CEO of Apple no doubt has influenced the direction of the company to direct and concentrate efforts, Nike, to focus on developing its market, and Apple, to take advantage of all that know-how and concentrate on something new. Being Prepared: market research firms such as Morgan Stanley and warn that it is very good time to invest in Apple because in 2014 expected something big.
It's not a race, is a goal
Can we find one of the best "iWatch" imagined. However, it is still too predictable and competence like what Apple could present.
Actually, we call it "iWatch" by having a term to which refirnos the device, not because they necessarily have to be what you describe. As we called "iPhone" to your Apple then was much more than a phone. In fact it turned out to be far more than anyone imagined, and that ability to surprise in a market full of great visionaries, is one of the best features of Apple.
Ultimately, it is never the first. A couple of months ago I could see first hand at the Mobile World Congress in Barcelona as other brands presented their "wearables" proposals with an eye askance at a company that not even attending the event. The word and say "see that Apple has" was more than real, were almost approaching storm clouds and have reasons. Were not the first with the Macintosh, or the iPod, or the iPhone, or the iPad. Are not the first, but are defining. And it's terrible to have a contest and stalking.
You can also think that the market for "wereables" is not as attractive as the above. Well, if you think that retroceded in time several months before the release of each product: anyone need a computer at home, the iPod is no more expensive than a music player with no future, "I do not want an iPhone because I just need to call and send messages "and the tablets are not useful there laptops. Now look around you. You smile??
The iWatch that we imagine
I'm using the Nike Fuelband wristband and I have a smart clock Pebble. I have explored the way that these devices can provide and assure you that the future is so broad that can mark almost a new category in itself. They have begun as a "complement" to our smartphones and few of them take advantage of the potential so close to our bodies. Not only with applications that already imagine, but to help us be more healthy, stay healthy and to measure and improve our physical capabilities. And there are also many signings in the field of medicine that are already in Apple.
Apple's goal is to not be predictable in a new device that real sense of this new category
If you ask me as you hope it is the "iWatch" I will say that I hope I do not look like any of its competitors, but who can see them all in what works and what does not. We can all imagine what a miniature screen with a wrist strap, but only Apple can give a return to the concept. And this company does not have to ask unless we want it back to being 1984, 2001, 2007 and 2010 I want to go talk about this 2014, in an article in five years and refer to it as the year in which Apple got it again.
We imagine the future: we think we are walking in the park, on the beach or traveling to the other end of the world and someone, somewhere, has something in her wrist did not get to imagine now. Nobody looks at that person, or that device. All carry one, and does things that amaze us now.
That point, that moment, that exact point in the future, is that we travel today.
