Michael Fassbender is Steve Jobs, the first image of the new biopic

Even more pieces to collect

Hay multitud de cosas que Apple ha ido haciendo los últimos años y que están relacionadas con el Apple Watch. No en vano dijeron en su presentación que llevaban 3 años trabajando en este dispositivo. Tenemos HomeKit (el cual, a pesar del retraso tiene "emocionada" a Apple) y una buena cantidad de accesorios ya adaptados a esta plataforma presentados durante el último CES.

The Apple Stores celebrate 13 years

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This month, celebrate 13 years of the opening the first Apple Store in the world in a mall in Virginia, on the east coast of the United States. The exact date of the opening was on May 19, 2001. When talking about Apple, everyone has an opinion about what to do. Systematically, the California company takes the opposite to everyone who gives advice. Wall Street analysts and the media claim that Apple is wrong again and again.

Walter Isaacson: Apple purchase Beats for enhancing the TV

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Much has been said about the possible purchase of Beats Electronics from Apple, which should be confirmed along this week: that if they do it for the music subscription service, that if the talent and skills of Jimmy Iovine..., but the author of the official biography of Steve Jobs, Walter Isaacson thinks it's something else: television.

Katie Cotton, Apple's vice president of communications, retires

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Apple loses one of its great veterans: VP Communications Katie Cotton. The executive has decided to retire after more than 18 years in the Cupertino company with the maximum charge of the press department and dealing with all corporate communications. 

The reason is natural after so much time supporting that responsibility: Katie wants to spend more time with their children. An Apple spokesman has told to Re/Code that "truly will miss her," and the same Katie has also said that the decision to withdraw has been the hardest of his career because "Apple is a part of my heart ".

Katie has been in charge of Apple's relationships since the first iMac

Katie has been (under the command of Steve Jobs and Tim Cook later) the creator of how Apple has been associated with the media around the world since the revolution of the first iMac. Secrecy, statements, press releases ... a pillar for the company that now leaves the free position.

It was not immediately known if enter into another company that requires less time, but his successor will be responsible for keeping alive all the secrecy that Tim Cook wants to keep Apple. Good luck, Katie!

Apple sends a message to Samsung

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The judicial process involving Apple and Samsung has come to an end, at least until the parties resort. Sure thing that they do. The verdict reached by the jury yesterday afternoon provides that Samsung violated 3 of the 5 patents argued by Apple, for which must pay $119.6 million. A tiny figure if you compare with the $2,200 million demanded by Cupertino. 

Many will say that Apple has won the verdict but they really missed out of receiving every penny of what they asked. If you look at the two contenders will see gigantic companies, both generating the greatest number of benefits in the industry. They have money to bore, does not mind a bunch of million? I think they will not lose sleep.

Personally, I do not understand patents. Nor will go to discuss who copied who or about the nature of software patents and design. What does that strikes me is why this trial. Above all, what Apple wins besides money, denouncing Samsung who also its competitor is a provider of important components.

This is how giants sent errands

"It is not about money, it is about sending a message" - The Joker in The Dark Knight.

In keynote of the original iPhone, Steve Jobs declaring us the paradigm shift saying he was light years ahead of what existed in the market. We saw a few months ago that Samsung was the first to recognize this break and jump on the new concept of smartphone launched by Apple's flagship. This strategy was one of the great plays of the time.

The money is secondary, what matters is that the rest of the industry take good note

Apple appealed that Samsung had copied its designs, patents, devices ... and decided to denounce. To be honest, all without exception large technology companies have been reported in sometime. To prevent others follow the same path of Samsung, the Cupertino went on the offensive, suing Samsung for half the world.

They have won some lawsuits and lost others. In California, Apple won one of the most important condemning Samsung over $900 million. Now, Apple receives $119.6 million. But what Apple wanted was not money but send a message to the rest of the industry, "if we consider that we have copied us, take the consequences":

• Hundreds of lawsuits. 

• Trials worldwide. 

• Meeting the payment of millions in lawyers. 

• Years and years of litigation.

Samsung can meet these expenses, but not all manufacturers are able. Not everyone has that kind of money or have access to the necessary resources. The aim is to use the offensive as a deterrent for others. Add sample to Samsung what might happen to consider that Apple copied.

Today is a day of a little humor

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Steve Jobs dons a pair of Groucho glasses and sits in front of a replica of the rosetta stone.

This photograph, titled Nose Jobs, was taken by Tom Zimberoff back in 1989 during an assignment for a magazine. Zimberoff, according to Cult of Mac, made a living during the 80s and 90s taking photographs of “the upcoming tecno-elite” at Silicon Valley. And at the end of each photo shoot, he’d ask his subjects to put on a pair of Groucho glasses for a shot “just for him,” which he’d send to everyone as Christmas cards. Interestingly, Jobs was said to have hated wearing those. The story behind this photo is definitely one for the books, one which Zimberoff himself tells in this article!

Steve Jobs, the most influential business leader of the past 25 years according to CNBC

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Steve Jobs continues to receive posthumous tributes from several institutions: this time the U.S. network CNBC who has named Apple co-founder the most influential business leader of the past quarter century, leading a list of 25 influential executives. 

In the details of this tribute, CNBC detailed that Jobs has chosen as the first of the list because while Bill Gates redefined the way in which millions of people worked, Steve redefined the style in which these people live and uploaded the level integrating technology in everyday life.

More than any other member of our extraordinary list of executives and entrepreneurs (all outstanding leaders). Steve's vision has led to changes beyond their industry and has put his undeniable stamp on the culture.


On this list are Bill Gates (second position), Amazon CEO Jeff Bezos, the creators of Google Sergey Brin and Larry Page, Eric Schmidt, Mark Zuckerberg of Facebook and the owner of Inditex Amancio Ortega. Apple already has another reason to keep reminding the creator of all them philosophy.

Eddy Cue and Craig Federighi will be in the first Code Conference with Walt Mossberg

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The event called D in which Steve Jobs and after Tim Cook always have been interviewed by Walt Mossberg and Kara Swisher, now that event is renamed Code Conference (as Walt and Kara now lead the average Re/Code), and this year will be Eddy Cue and Craig Federighi interviewees. 

It is not the CEO, but are facing the heads of services and Apple software with years of experience in the company. As Kara Swisher says in Re / Code, the interview will focus on how those services and Apple systems revolve around the mobile world.

The Code Conference will be held from 27 to 29 May in Rancho Palos Verdes, Southern California. Tickets are already sold out, but the tradition remains can see the full video interview the next day and therefore more interesting to know what they have said Eddy and Craig. Both executives will appear on stage on May 28.

An Apple's Ex-Engineer talks about the development of the first iPhone

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• Received a job offer from Apple six months before the end of his career, but decided to wait to finish it. 
• When he started, he was assigned to the team's first mobile Safari. 
• By leaving Apple, he founded a small company that sold three years at Motorola for $20 million.

Francisco Tolmasky worked on developing the original iPhone and talks about his experience 

When we hear that a young man has sold his start-up by several million dollars we always do the same question, why did not I think of that myself? We forget the countless hours dedicated to their own company, for almost certainly bad times and crossed the tremendous difficulties of raising a company from nothing and be able to a big to notice you.

But not only that, aside from the necessary luck in any walk of life, you must have knowledge, wit, ambition and take, sometimes, risky decisions. When I had been asked that question many times and knowing the stories of some successful entrepreneurs, rephrase the question to mean, I would have been able to do that?

One of those stories might be to Tolmasky Francisco, a young businessman, 29, former employee of Apple, based in San Francisco and now works independently in the development of mobile games. 

In 2007 he founded a company called 280 North that eventually created and perfected a programming language and a number of frameworks for developing rich web applications style desktop applications Mac OS X. Just three years after its foundation, Motorola took notice of her and took on 280 North for 20 million dollars.

Tolmasky made ​​decisions that surely I had never taken, as do Apple wait six months to finish his career in computers, when it proposed Cupertino work for them.

But it was not only, also decided to leave in 2007 the company on the block in the success of the original iPhone, because the work environment in which he had begun work had changed and no longer resembled the typical atmosphere of a small business.

Leaving Apple in 2007 because he did not like the atmosphere of large company

Although it is unusual for former employees of Apple talk about their relationship with the company, Tolmasky agreed with the excuse of the presentation of his latest development. The reason I went to work for the Cupertino, was to assist in the production of an Internet browser adapted to the small screen of a phone that could be handled with fingers. The first concept for mobile Safari.

The project was developed in a secluded area of ​​the campus and the team was divided into hardware and software, working separately to avoid leaks. Jobs met with them twice a week. Says that at first it was a little frustrating because he saw how the task of developing satisfactorily.

Tolmasky recalled his work in another application for the iPhone, like the keyboard. The development of this software element turned out to be a kind of race, and that Apple co-founder it not convince any solution. So I assigned all team members full time to perfect the keyboard for a few days until Apple CEO gave its approval.

The young businessman also told us of the days before the presentation of the iPhone. Jobs wanted a map application to display the new terminal, the problem was the weather. He ordered the work to a fellow Tolmasky and was working nonstop to get a functional application maps for presentation.

Finally he defined the character of Steve Jobs so:

"This ws the effect Jobs produced upon thee: this is important, it has to be done, and do it."

"It's not a biopic, it's not the story of Steve Jobs," Aaron Sorkin about the film based on the official biography of Jobs

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The writer of "The Social Network" (with which he won the Academy Award for Best Adapted Screenplay) briefly talked about his next project, the big-screen adaptation of the official biography of Steve Jobs written by Walter Isaacson.

Sorkin has described his new script as "one of the few times I've finished writing what I set out to write" revealing that both lights and shadows personality co-founded Apple in a very different way to reflect on it how it has been treated so far.

"It's not a biopic, it's not the story of Steve Jobs is very different from that he is a fascinating guy, part hero, part anti-hero."

Regarding the recent rumors of The Hollywood Reporter that put Danny Boyle, director of Slumdog Millionaire, taking charge of the project now that David Fincher has turned away from negotiations, Sorkin has evaded the issue by saying:

"I do not want to reveal much tonight. Do not want to give any notice or to make someone feel that I approached the film in a different way. I'm going to make the film speak for itself. But he is surrounded fascinating kind of fascinating people , and had interesting relationships with the people in your life." 

Along with rumors of directing Boyle has also left the name of Leonardo DiCaprio as a possible actor for the role of Jobs. In any case, Aaron Sorkin has already given the final script to Sony, a script that seems to consist of three scenes of about 30 minutes around three major Apple product launches are built. 

Apple introduced the future in a campus video narrated by the voice of Steve Jobs

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"I think we have a chance of building the best office building in the world" - Steve Jobs

And is that who better than the own co-founder of Apple to introduce a video presentation of future company offices in Cupertino, Campus 2 of Apple, the mothership, the "new home for innovation and creativity" Apple's latest obsession and Steve before his death two and a half years ago.

The video is part of the new website on environmental liability and publicity spot next to "Better" narrated by Tim Cook is the way the company is joining the Earth Day to demonstrate its commitment to protecting the planet.

"Like everything we build our new campus in Cupertino Apple pushes the limits of technology, and will be the most energy efficient building of its kind. 100% powered by renewable energy, the campus goes beyond showing respect for the environment to form an alliance with him. The air flowing between the inside and the outside of the building providing natural ventilation for 75% of the year. And sunlight is captured by one of the largest solar installations of a private company in the world."

"The building itself is only part of the story. About 80% of the land will be green space populated by more than 7000 over 6000 trees including fruit trees and newly planted forest. Plants suitable for dry climates may be located across the landscape to minimize water use are also used. "

Getting to and from the new campus will also be greener. We are expanding our program of alternatives to regular trips by 20%. This means that over a third of our nearly 15,000 employees in Cupertino can reach the new campus using biofuel buses, public transportation, bicycles, car sharing and its own feet. And for drivers, we will have over 300 charging stations for electric vehicles.

The new campus is being built from scratch to meet the highest environmental standards set by LEED, a system of classification of internationally recognized green building. When completed, Apple Campus 2 will be an ever-present in our commitment to sustainability reminder and an example of what every corporate campus can be.

"Apple has always been in Cupertino, and are proud to be here" - Steve Jobs

Steve Jobs will always be in Apple.

Appleismo already has Facebook

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As we did yesterday with Google+, we will gradually expand our apple weblog on the social networks. 

With effort and dedication we will earning us a place in your heart, and hope to be the apple weblog, you prefer. We appreciate your time and welcome suggestions for improvement or collaboration. 

From today, we will create a section in Facebook to spread the news and to be read new posts.

That's one small step for Appleismo, one giant leap for mankind.

You can find us at: link to facebook

Some amazing and strange anecdotes about my God, Steve Jobs

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Steve Jobs, above all, was a person like any other, with their eccentricities and foibles. Just today I have some of the most curious and surprising anecdotes about the life of the charismatic former CEO of Apple.

Although many facts about the history of Steve Jobs, many great feats and an almost mythical image, the fact is that first of all, Steve Jobs was a human, eccentric, witty but ordinary being. Here are some anecdotes that speak a little of the background of this genius that both influenced the world of technology.

Steve Jobs and money

Oddly enough, Jobs was not always a rich guy. Quite the contrary. In her meager beginnings Steve Jobs passed hard times of hardship. The strange thing about it is that, in many cases seemed to give the same. For example, one of Steve Jobs anecdotes told by his ex-girlfriend and mother of Lisa:

According Chrisaan for Rolling Stone explained, at a time when they had no money either and after a genuine act of waste according to the situation (go to movies and dining out), returning to the car they found a fine of 25 dollars for parking. This led to a time of discussion in which Steve Jobs, after a long time patient, getting angry and ended with a cool calm, threw coins and notes they had left to the sea. As if to say that the money was not worth much discussion. But despite desperately need it.

LISA 

Talking about Lisa, many will wonder who she is. Lisa is the result of the relationship between Chrisaan Brennan and Steve Jobs. Name also put the first computer that was creating by Jobs, confirming later: "it clear that we named my daughter" we talking about Lisa, the company's computer. Then the marketing team did their job to sell the acronym, though, developers have sometimes used these initials as a joke, before the mystery as the acronym Let's Invent Some Acronym.

Why are you working?

Another Steve Jobs anecdotes counts as one day, Heidi Roizen, CEO of T / Market and distributes software for Apple long ago received a call from Jobs to discuss negotiations. By starting the conversation, Roizen told him that his father had died while she was traveling in Paris. "What are you doing working?" Jobs replied immediately, "Go home, go your way." When he spoke to her, his attention was delicate and extreme, she says Roizen, probably because his own mother had died a few months ago.

The problem with hygiene 

Not everything that surrounds Steve Jobs was socially correct. Like all eccentrics and geniuses of the world, had some rather quirky ways. Among them are some hygiene problem. Among other things, Steve Jobs enjoyed mainly fish, rejecting any other meat. By eliminating other meats, Jobs thought his body was free of unpleasant odors, so you do not need or showering too frequently or wear deodorant.

So says Walter Isaacson, his authorized biographer who has this and other anecdotes about Steve Jobs. Another anecdotal account of Steve Jobs when he was working as Atari, he was moved to the night shift because of their lack of bodily cleanliness or strange habit of walking around the office barefoot. It also has a biography of Jobs' favorite activities to de-stress during the early years of the company was to wash his feet in the toilet of Apple.

Steve Jobs Monk

Although it is a well known fact, Steve Jobs practiced Buddhism in a very applied way. It was so fond of this philosophy that there was a time when his aspiration was to become a Buddhist monk. One of the anecdotes of Steve Jobs has as after a trip to India, with one of his best friends from Reed College, came back with a shaved head. Very different from the young long-haired Steve Jobs we all remember, and having embraced Buddhism.

What happens when the money is your only goal?

Steve Ballmer (Microsoft) has always told us what was the goal of Microsoft and the Bill Gates hired him, according to a story in The Loop:

"When the then founder and CEO Bill Gates hired Ballmer Procter & Gamble in 1980, was supposed to be the "man of business, whatever that means," Ballmer said. Since that day, his battle cry has always been, "How do we make money? How do we make money? How do we make money? "

In other interview, Ballmer said:  

In the technology business, it seems that there are four ways to make money: sell devices to consumers, sell phone services to consumers, sell to corporate IT departments and sell to corporate marketing departments.

This focus on selling and making more money is what Microsoft got under the leadership of Ballmer. I think if you have a good business, it is relatively easy to optimize to get the most benefit in the short term, but after just missing the point. When you've earned money, what is your goal? More money? Just wondering what you're doing. 

Much of the problems facing Microsoft are due to this excessive focus on maximizing profits. They have put aside everything else, everything important, everything that made ​​Microsoft a great company. The motto of "a PC on every desk" changed to "Windows and Office on every PC."

David Fincher se retira de las conversaciones para dirigir el biopic de Steve Jobs

Steve Jobs, 1955-2011

Citando fuentes cercanas al asunto, The Hollywood Reporter , dijo el lunes que Fincher se retiró de las conversaciones después de que su solicitud de 10 millones de dólares en compensación por adelantado y el control total sobre la comercialización supuestamente fueron rechazados. Los informes de febrero afirmaban que Fincher estaba en conversaciones con jefes del estudio Sony Pictures para producir la película basada en la biografía oficial por Walter Isaacson.

"No está haciendo Transformers ni Capitán América. Esto es calidad sin necesidad de desparramar nada comercial. Debería ser recompensado una vez el film tenga éxito, pero no antes".

En marzo, se llegó a afirmar que el director quería a Chrisitian Bale -protagonista en  "Batman: el caballero ocuro"- interpretaría el papel de Jobs .


El trabajo de Fincher incluye una serie de películas aclamadas por la crítica , incluyendo "Se7en ", "Fight Club ", y " La red social ".

El director puede volver a la mesa de negociaciones en una fecha posterior, pero no queda claro cómo Sony responderá si continúa impulsando pagos por adelantado exorbitantes.