Listed shares of Apple highs again

Thing two months ago, Apple confirmed his recovery from a relatively bland time to market levels with its shares reaching $ 119.65 and its market valuation exceeding 700,000 million. And now that shareholders know how well has the iPhone 6, it appears that these actions have again encouraged bounds close to $ 120.

The forecasts are optimistic, especially if markets are closed today and Apple shares will remain above $ 119. That could allow the dream of some wolves of Wall Street are met and the Cupertino company comes to have its shares above $ 130.

Tim Cook Apple confirms that the Watch will be sold in April

If Apple's financial results for the first quarter of 2015 and 74.5 million iPhones sold in the last three months I did not say much, I think I have something that does attract your attention. Tim Cook announced during the conference to shareholders that Apple Watch Set to launch next April.

Apple Pay continues to grow, announce their debut at over 200,000 ATMs

The electronic payment system Apple is determined to conquer and change the way we usually pay for our goods or services, where we have already seen not only banks have built-in support for this service, but increasingly other business or chains looking to NFC terminals with support for Apple Pay.

From supermarkets, pharmacies and restaurants to parking meters, Apple Pay is entering areas that are new to both Apple and its users, and today an important partner gets into the car of electronic payments Apple, USA Technologies announced that its more than 200,000 points of self receive payments through Apple devices.

The long-term goal of Apple Watch

The techies have a great ability to say why things will not work but very bad to say why do go to work. This is a bug that got rid none. They have written dozens of articles and debated to unknown about why Apple Watch will fail limits, but rarely have we stopped to think why it might succeed.

There are a lot of doubts in the air that Apple must clear before marketing. Despite this, there are surveys that 10% and 18% of iPhone users would be interested in Apple Watch. Is something rash ask the audience for a product that is not available, but it serves to measure the level of trust and generated interest in the company's early adopters.

China, Huge crowds gather for Apple Store grand opening in Hangzhou

Apple has opened the doors to its new West Lake Apple Store in China today, letting throngs of eager customers into one of the company's largest retail outlets in Asia.

As promised earlier this week, Apple officially started sales at the West Lake Apple Store in Hangzhou, the first of five Chinese outlets to slated to open ahead of the Chinese New Year on Feb. 19.

The grand opening was celebrated by Apple CEO Tim Cook, who posted a rare tweet to mark the occasion.

"Starting Something New in Hangzhou, China!" Cook's tweet read, followed by the hashtag #AppleStoreWestLake. Cook seldom uses his social networking account to promote newly opened Apple Stores, but the Hangzhou location is an important first step in extending the company's reach into mainland China.


Last week, Apple SVP of Retail Angela Ahrendts reveals plans to open five Chinese stores before the Chinese New Year, the first being West Lake. Ahrendts' announcement is in line with Apple's lofty goal of opening 25 retail locations in China by the end of 2016.

According China, Apple would have accepted that the Chinese government inspect their products

Here is one such information for now we have to take with tweezers. According to Beijing News, a means of China, Apple would have given permission for the State Internet Information Office of the Chinese government to inspect iOS devices and Macs have been sold in the country.

The reason: the Chinese administration has been long suspected of Apple products and their safety, claiming that could be the means to spy on members of the government. For this reason it was rumored the prohición buying these devices if you were part of the government, and Tim Cook calmed the community with an open letter in which he said "has ever offered 'backdoors' your software and services to agencies and it never will. "

iOS 8

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Fewer hours are left for WWDC 2014 is held. Today Tim Cook will start to tell us all the news that Apple has prepared us. We will tell you the little news coming from the Moscone Centre.

Was not a big secret that iOS 8 is going to present in this WWDC, but we did not know what was the style that was to follow the review of the mobile operating system. On the banner you can see a simple 8 with a background that looks like something aquatic, almost like a pool. This picture contrasts enough with which we saw last year with iOS 7 poster which showed a simple colorful background with 7.

Rumors suggest that iOS 8 keep the aesthetics of iOS 7, however such a different banner can lead us to think that Apple have prepared some surprise. There is a very low chance of this happening but hope is the last thing you lose.

Financial Times: "Apple is preparing its own platform for smart homes"

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According to the Financial Times, Apple is developing its own platform for smart homes. A system that would use our iPhone, and iOS devices in general, as the control center for our home. Thus being able to turn on lights, control security, appliances and more.

News that sounds powerful, but the options that Apple could be integrated into the operating system itself, rather than what would do. And, today, we have systems through the use of third-party apps that allow us all that through products such as Welmo Belkin, Placed...

But that "Apple style" and the choices that come with iOS 8 which is attractive and exciting. Imagine finally open source Siri for third-party apps with voice commands and control to get home.

The Apple smart home

A platform for the Apple smart home is something important but which responds to actions other manufacturers like Samsung or Google are already taking place. Of course, here, you never know who had thought of before. In order of announcement is clear that Apple is the last to arrive but if we look back we see some movements are now engaging with this alleged new intelligence platform.

First of all would be the new AppleTV settings. As you recall, configured our AppleTV with a simple touch, thanks to our iPhone without entering Apple ID. Then there is the issue of iBeacon, the AS under sleeve iOS 7. With this technology we have seen that you can implement numerous possibilities both in shops, public places or even the home. For example, Placed or MOCA platform.

Continuing, we see now the recent rumor of including NFC in the iPhone. Apple always said not to consider including an immature technology, the fact is that it is very useful and convenient for setting / pair devices with a single touch. So why not use it now. The truth is that the WWDC is a few days and we will focus on iOS and OS X.

The Apple Stores celebrate 13 years

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This month, celebrate 13 years of the opening the first Apple Store in the world in a mall in Virginia, on the east coast of the United States. The exact date of the opening was on May 19, 2001. When talking about Apple, everyone has an opinion about what to do. Systematically, the California company takes the opposite to everyone who gives advice. Wall Street analysts and the media claim that Apple is wrong again and again.

Apple is positioned between the most highly valued companies in its treatment of the employee

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This is one of those data that you particularly strange due to the news place in recent years. After the bad news in the press related to the treatment used in some of the suppliers Apple, we now see that Apple's efforts are starting to bear fruit.

Surprises at WWDC 2014

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The big event for Apple developers approaching. Just get a week to start the WWDC 2014, and we are all biting our nails to see the traditional inaugural Keynote in which Apple put its cards on the table for much of the year.

Very passionate, approachable, very Apple

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"Very passionate, approachable, very Apple". This is what employees have reviewed some Apple Store who have already received a visit from his new boss, Angela Ahrendts. The executive took over Apple Retail and online company store a few days ago, but has not done so noteworthy that nothing can be seen from outside.

The next resolution of the iPhone, graphene, NFC and 3D printers

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• We started with one of the next battlefield between Apple and Samsung, the chemical compound called graphene. This compound, composed mainly by pure carbon, allow much thinner, resilient and can be bent devices. Screens, case.... many are the possibilities offered.

iPhone 6 ... 1704x960 pixels?

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All indications are that the next iPhone 6 will see significant changes in the display. It is speculated by the arrival of two models of 4.7 and 5.5 inches. 

According to 9to5mac, who refer to sources that are testing the new phone, Apple will use a resolution of 1704x960 pixels in their next phone, strange for conventional world but logic within the Apple ecosystem. Keep the same format including iPhone 5 and 5S, which would imply that the adaptation of applications to the new resolution. 

This resolution would be shared with the two phone sizes, 4.7 and 5.5 inches, and would be above 300 dpi that Apple requires to consider a Retina Display screen. They would be 416 and 356 dpi respectively, even above 326 ppi that Apple has been using for the iPhone 4. 

It seems that Apple will raise the screen size of the next iPhone 6, and logic tells us that with this increase will also increase the resolution. These 1704x960 pixels fall within the logic, but of course we have to consider having a lot of speculation. Surely in the next WWDC 2014 (2-6 June) it unveil a new feature of iOS 8, and perhaps also with him some new feature of the iPhone 6 is leaking, hopefully confirming many of the things that have been rumored in the recent months. Maybe some new feature of the iPhone 6 is also leaking in the coming days. 

Charity Day: Someone will eat with Tim Cook for $ 330,001

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The bid that Tim Cook started a few days ago, in which the CEO of Apple has auctioned a meal with him is over. This time, it has achieved $ 330,001 for donations in exchange to eat together. 

The meal will last one hour and will be in Apple's headquarters in Cupertino. And there is an added Tim Cook revealed a few days ago via a tweet: the lucky winner of the auction will also be a VIP guest at an Apple event. I think this is the next WWDC keynote. Personally I would ask to sit next to Jonathan Ive, the design to be commenting on all the news as presented, do not you think?

There is a reason that probably the winning bid is left in the middle of what was the first: the auction platform CharityBuzz now requires the authorization of a credit card, so adventurers who bid without funds could not do anything. Anyway, are more than $ 300,000 that will go to a good cause and a winner will enjoy a meal with the ultimate authority on Apple.

The market is two: Apple and Samsung control 106% of mobile profits

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The data we have identified these weeks ago confirmed a trend that was more or less clear: the market is two, with Apple and Samsung which generate more profit, with 106% of the market thanks to losses from other companies as BlackBerry or HTC.

Rarely can say that a market segment has two actors, but data from Canaccord Genuity, a company of Canadian financial services has become a reality: Apple and Samsung, the two companies leading smartphones, spread over the entire the benefits of one of the most profitable markets in the sector. 

As strange as it sounds the number of the holder of this post, the fact is that two of the most important smartphone market, Apple and Samsung rivals control on 106% of all profits generated by this segment of the market, increasing year to year and quarter to quarter to date, as shown by the evolution of the benefits of the leading companies in the sector since 2010, according to Canaccord:

And how is it possible? Very simple. Because large companies, which previously controlled the market and the benefits it generated, leading some constant consecutive quarters of profit declines, which directly affects the overall increase proportionate share takes the rest, and in this case, Apple and Samsung are the big winners with 106% of the combined total of both companies. Moreover, in the case of Apple's most notorious, as the company is able to generate even more profit by selling less terminals operating margins of 37% compared to the Samsung range that stays at 22%.

Today the market is two, but given the strength and other companies are taking interest in many others, that so far only operated in Asia, for a place in Europe and the United States, this trend may change in the medium term. However, this year a lot is expected of Apple and its iPhone 6, but in regard to the Cupertino, still have much to gain.

Why Shazam, Siri and iTunes Beats could return to it throne

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Now that the alleged purchase transaction Beats by Apple comes in, an idea I had in mind is strengthened. I think Apple is preparing a very important to retrieve the status of champion of the music that has always had thrust. It is a theory. Has little evidence to support it and some of them are confirmed rumors that could almost as surely we could discard. But I find it interesting to share. 

Last month, Bloomberg uncorked a story that reads as follows:

"The company [Apple] are planning a song recognition functionality in an update to iOS, its mobile operating system, which would allow users to identify a song and artist using an iPhone or iPad".

For this new feature, Apple would partner with Shazam and we should expect to see these new features in iOS 8. Last year Shazam updated the application, and added a feature that to label the permanent listening songs. Even if you close the app on the iPad, Shazam will listen in the background. Shazam is also able to identify the series that we are seeing in these times just by the sound. Interesting. 

Siri and Beats come into play

"Hard to believe in coincidences, but is even harder to believe in anything else" - John Green, writer.

Do you know what would be cool? You always have to tell you when to listen. Siri would be much more useful if we could activate it with a simple "Siri, tell me what the weather today in San Francisco" without having to press a button. A voice activation as currently enjoyed by users of a Moto X. 

Shazam integration in iOS 8 can be start with "preventive" identifying songs in an integrated manner. This functionality is built into the independent music or rumored iTunes Music app. But I am convinced that this partnership with Shazam is not a coincidence and that will give rise to in the future further integrated into the system with Siri. Apple is testing the water with his toe to check the temperature before diving into the pool, there is more to look at Touch ID and its inevitable expansion to pay with the iPhone.

"There's an ocean of music out there. And there's absolutely no curation for it" - Jimmy Lovine, CEO of Beats.

On Friday we saw how Apple made ​​history by breaking his record of acquisitions with Beats Electronics and discussed what could be making the rapper and producer Dr. Dre's company in California. Little mentioned streaming service Beats Music has many ballots to fill the gap that Apple has left its musical offer unbelievable. 

There is something beyond headphones and Beats streaming

Sell ​​one company to another is often motivated not only by money but also by the promise to enhance, accelerate and enlarge the products the company already had in mind. I think the healing music that was mentioned Lovine was in the Beats's plans but lacked something to carry it out. To suggest appropriate songs requires a scale and a user base that only has iTunes today. More than 800 million accounts, most of them with a credit card entered.

Shazam could be a part of the puzzle to help Siri to offer music recommendations: 

-Siri, play some music that I like. -Based on the latest songs you've tagged, this is a very good selection. Playing music.

Apple needs to change a market that had won on merit. It is high time to reclaim what is theirs again, will see if the alliance with Shazam and buying Beats lead it in the right direction.

Apple releases the rumored iPhone update events in the U.S.

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Has finally come true: Apple has announced officially its iPhone event update after leaked details three days ago. Some customers have even started to receive emails encouraging them to come to an Apple Store U.S. to improve their phone. The movement should motivate a sales increase in the official Apple stores, which Tim Cook seeks to achieve for some time.

 Customers are entitled to participate in this event can recycle your old iPhone and get a discount to buy an iPhone 5S or an iPhone 5C. The discount will be $ 99 if we deliver an iPhone 4 and $ 199 if we exchanged an iPhone 4s. Seldom had seen and discounts on Apple.

So far this campaign will not leave the United States, and depending on how it turns out maybe it stays there or goes in some other countries. But the truth is that it is a good way to release stocks in the stores a few months of launching the next generation of iPhones.

Katie Cotton, Apple's vice president of communications, retires

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Apple loses one of its great veterans: VP Communications Katie Cotton. The executive has decided to retire after more than 18 years in the Cupertino company with the maximum charge of the press department and dealing with all corporate communications. 

The reason is natural after so much time supporting that responsibility: Katie wants to spend more time with their children. An Apple spokesman has told to Re/Code that "truly will miss her," and the same Katie has also said that the decision to withdraw has been the hardest of his career because "Apple is a part of my heart ".

Katie has been in charge of Apple's relationships since the first iMac

Katie has been (under the command of Steve Jobs and Tim Cook later) the creator of how Apple has been associated with the media around the world since the revolution of the first iMac. Secrecy, statements, press releases ... a pillar for the company that now leaves the free position.

It was not immediately known if enter into another company that requires less time, but his successor will be responsible for keeping alive all the secrecy that Tim Cook wants to keep Apple. Good luck, Katie!

Apple will hold "update events" of iPhones in their stores

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Very curious initiative has discovered 9to5Mac: it seems that Apple is preparing to celebrate "update" events to all customers who have the opportunity to buy a new iPhone model changing its old model. Will be starting this Thursday, May 8 starting with the U.S. Apple Store, and apparently it has to be "huge". 

Who are those customers who have the opportunity to upgrade? People who bought an iPhone at an Apple Store and they can get an advantage by delivering the phone to recycle leveraging the exchange program. These people, if they live near a local Apple Store will receive an email inviting them to this event to buy an iPhone5S or an iPhone 5c.

It will be the first major event of the Apple Store to oversee its new director, Angela Ahrendts 


This event can bring many people to the Apple Store, so the shops have begun to prepare for a good flow of customers at the same level as it prepares for the launch of a new iPhone or iPad.

This will be one of the first initiatives will oversee of the new Director Apple Retail, Angela Ahrendts, probably together with other Apple executives to see the reaction of consumers in person. The test is conducted in the U.S., and if all goes well, the event may be repeated in other countries.