Chester Chipperfield, Vice President at Burberry, Apple enters to help launch your Watch

If the predictions of a launch in late March are certain, missing two months before the Apple Watch is in the streets. And even with this short term, Cupertino still hiring executives. The latter has been Chester Chipperfield, who until now had been vice president of digital and interactive design in Burberry.

Exactly, I mean the same Burberry wealth has come from the new vice president of the Retail division: Angela Ahrendts. Apparently Chestar have much experience selling digital products in stores, and can contribute much in the process of launching the Apple Watch the Apple Store worldwide. In his LinkedIn profile, Chestar has already made official the signing pointing working on special projects division of Apple.

Brightflash, the shell company that would be recorded iWatch brand worldwide

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Two days ago we saw how Apple began to protect their registered field of jewelery and watches brands, a sign that it is preparing to launch something in that product category. But as far as the brand "iWatch" means, there is a company called Brightflash that is recorded in the United States. But MacRumors has released data that make him suspect that behind Brightflash is Apple itself.

Little is known of this company is founded in the state of Delaware (where laws facilitate the creation of companies), and its management are unknown. He began to register the mark 'iWatch' while Apple did outside the United States, and is the official address of a building where hundreds of thousands of registered stock companies.

It would not be the first time that Apple uses another company to register a mark that you want to use

Brightflash has also recorded some brands in other countries, and although it could be that it was a small company that wants to take ownership of the brands that seek technological giants concludes that it is not very likely because they are going too fast to coincide with the Apple decisions. 

Would not be the first time Apple has used shell companies to register brands: the iSlate it was owned by Slate Computing and brand iPad it was IP Application Development. Both were found to be controlled by Apple, who simply recorded the possible names of your tablet. We still do not know if that "iWatch" is a disposable iSlate name as it was, but these signals leave us less and less doubt that Apple is preparing for a new product.

Something is near: Apple begins to protect their registered area "watches and jewelry" brands

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Apple will register trademarks as "iWatch" is suspected but not confirmed anything ends, as you may be doing as a matter of rights. But things change when what Apple has been doing is to extend trademark protection to include the "clocks" and jewelry.

It is what they have discovered in MacRumors: when a company records a brand you can do it in 45 different classes depending on the type of product or service in question. Apple has started polishing records details Class 14, which relates to jewelry but also includes watches.

All these changes are being implemented in several countries, most recently Ecuador. Interestingly this extension is not yet covered in the United States, where surely it takes more work and bureaucracy to get it. I guess it's a matter of time, but every time we have less doubt that we have to do something new this year.