Apple slips between the stars the stunning ad Beats for Brazil World Cup

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Beats has released a stunning and new ad with five minutes long for Brazil World Cup 2014 starts next week. An ad that serves as a perfect example of the cultural relevance of the brand has achieved, another reason for which Apple has warmly spent three billion dollars on it.

No coincidence seems the presence of the iPhone 5s, iPad, or MacBook Air have nothing casual in an ad where Neymar is just the star from a long succession of cameos: Nicki Minaj, Serena Williams, Lil Wayne, Thierry Henry, Stuart Scott....

Even LeBron James, the best player in the world and one of the best in NBA history in the ad without charge and despite his advertising contract with Samsung. According to Ad Age, was the King himself who asked to participate in the announcement Beats because he wanted to appear. even at 3:00 minutes, featured a Spanish woman having sex, fruit ecstasy of the moment.

Microsoft strikes back with new Surface Pro 3

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Microsoft has presented this afternoon in New York the new Surface Pro 3, his third attempt in the tablets. It has done so on the scale comparing a tablet that comes with a vocation to replace your laptop against undisputed king: the MacBook Air. 800 grams and 9.1 mm thick for the third generation of Surface with 12 inches compared to 1.35 kg and 1.7 cm to the 13-inch Macbook Air. Not bad, really.

New MacBook Air and the performance of their SSD drives

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Last week Apple went on sale a renewal of the MacBook Air. A team that is still really awesome but we expected that the next generation would include Retina display. Only the processor has changed. We now have an Intel Core i5 1.4 Ghz in the basic model and a Core i7 to 1.7 Ghz in the most powerful models. Well, the CPU and the prices have also dropped. 

Those were the only changes but those who have been able to test the equipment have shown that the storage units are a bit slower. There is a very marked decline but some people are surprised that happen.

Macworld tested the basic models of 11 and 13 inches and compared with those presented last year. So, after performing various tests results are as follows:

The tests provide happend more satisfactory models in the current previous year. Motives? As we know, Apple uses components from different manufacturers. So manufacturers like Toshiba and Samsung are among those making memory chips for the company. And that's where the difference is. 

The 2014 MacBook Air is an Apple SSD TS0128F unit for 11-inch model, while the 13-inch model we see an Apple SSD SD0256F. The first is Toshiba and the second is Samsung. While models have Apple SSD SM0256F 2013 in 11-inch Apple SSD SM0128F in 13 inches.

Every generation SSDs

With the change of traditional disks current 2.5 " SSD mounting by Apple company has been using different storage units for each generation. So an SSD drive on a MacBook Air 2012 can not be used for one of 2013. There are not third-party options, except for the OWC, and every generation has its particular model. 

Therefore, we have to accept these possible differences in speed. Which in some cases are very good compared to previous models and in others, like the present case, are slightly worse. Of course, in the current MacBook Air are not very marked differences and taking into account the uses made of these teams are not penalized excessively.

The MacBook variety, many options for choice

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Now that you have begun the round of renovations to the MacBook Air, will begin to do a special on the options we have in the two great ranges of Mac computers, laptops and desktops. To do this we will review the MacBook family, the Air and Pro in its different variants and Desktops iMac, Mac mini and Mac Pro, and a small final detail with the Apple Cinema Display, which promises this year.

Like the MacBook Air was the first to update, let's start with laptop variety. And although we already know what will bring the MacBook Air this year, perhaps Apple has an ace up his sleeve and can introduce surprises even within the family. And of course, its big brother, the MacBook pro insurance to be renewed.

And what we have now in the MacBook variety?

Right now we have the Air and Pro Series. The first is focused directly to portability, the second to the performance. Each mode has its use and consider that Apple has a very well defined range. But in reality, the MacBook are what keep the Mac family.

The MacBook Air

The variety of the MacBook Air has been renovated this Tuesday. The update has been minimal, just a new generation of Intel processors get more clock speed, from 1.3 to 1.6 prior to the current 1.4 to 1.7 (GHz). No other changes apart from a decrease in prices.

The MacBook Pro

We have a 13-inch model without retina display and other variations in sizes 13 and 15 inch retina display. This is a performance-oriented notebook. It has plenty of power and a huge array of possibilities.

The MacBook Pro is about to be renewed, now takes 186 days without renewal. Probably during the developer conference see an update to the MacBook Pro range, so if you are thinking about buying one might be better to wait. 

If you do not need the ultra-portability of the MacBook Air, we will always have the MacBook Pro, which will give us more power. Yes, this is a high performance laptop that will serve for almost any task. Their price range is very wide and allow us to play with almost any possible configuration when suit our needs.

MacBook Air, a new low price of Apple laptops

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Inconspicuous renewal of the MacBook Air, which has been limited to equip a more powerful Intel processor and lowering its base price. But if we focus on prices that has been in the United States, we are at the cheapest Mac laptop in the entire history of the company. 

In the USA, the base model of the new MacBook Air has been lowered to $ 899. There have been only another Mac at that price, the white polycarbonate MacBook when it was directed to educational institutions. But considering that the general public could not access that computer, the new MacBook Air surpasses.

In Spain, the lowest we've had for a Mac price have been 879 € with the white MacBook 

In the case of Spain the white MacBook was to cost 879 euros when sold at the original price, but rose to 979 euros when Apple inflated him with a little more power. But that $ 899 for a product designed for the vast majority of the public (and not for those just looking for something affordable as happened with the white MacBook) laptop, Apple said they want to cover more market.

Not meant to be cheaper than the PC, but it is obvious that the costs have been lowered. And the best part is that Apple can break this record again with minimal future models. How far are the $ 6,500 first Macintosh Portable.

Collecting rumors: this is what we expect from Apple in the coming months

What Apple is preparing for the upcoming months? The truth is that there are many rumors about it. Today we review everything that the Cupertino company could bring at WWDC 2014, or throughout the year.

According to recent rumors and reports, Apple is preparing to launch many new features in the coming months. While you should treat analyzes Apple product carefully, the report Ming-Chi Kuo for KGI Securities unusual given the matter encompassingvision. Kuo is a known analisista and has rarely been wrong in their predictions.

The analyst usually do quite realistic, nuanced and contrasting statements. Therefore, making a compilation of what we have been hearing during these months, and comparing it to what the Ming-Chi Kuo himself has reported for his report to KGI Securities, we can summarize all the new Apple products that could reach in the coming months.

iWatch
According to the rumors, of which we saw recently new and interesting data, assuming iWatch could finally see the light at the second or third quarter of the fiscal year. That means it could be featured this WWDC. This is consistent with the expectations of Ming-Chi Kuo about new Apple products, and believes the device will feature an interesting integration with iPhone and iPad, as well as having an impeccable and elegant appearance.

The iWatch, after much debate, expected in two main sizes, which could indicate a model man and a woman, with a screen between 1.3 and 1.5 inches AMOLED. In addition, these new Apple products would have a sapphire crystal cover and probably even more difficult, many biometric sensors, and even the possibility of charging wirelessly. Ming-Chi Kuo believes the iWatch, if so, could cost more than $1000.

iPhone 6

The expected iPhone6 ​​has been one of the potential new products Apple has since more rumors for months now. This model could be larger than the above and there are even rumors of two possible versions of 4.7 and another 5.5 inches. Ming-Chi Kuo believes that this will happen and both models also will wear a A8 chip, 1GB of RAM, screen LTPS panels, image stabilization system and Touch ID.

Rumors also point to a significant reduction in the bezel along with a reduction in the thickness of the phone, reaching 6.5 mm. Kuo expects a massive release model assumes 4.7-inch iPhone 6 in September this year, seeing the light version later than 5.5. Another suggestion on these potential new products Apple is that the iPhone 5.5 will only be available on a 64GB model with sapphire crystal screen.

New iPads

The second generation would still recent iPad Air. This new model could incorporate Touch ID and a new A8 processor of course we've also heard though in different directions. Ming-Chi Kuo reported that this would be one of the new Apple products to expect and also would have a 8mpx camera, which is quite likely as I discussed a while ago. According to Kuo, the iPad Air 2 could arrive before October.

Regarding the iPad Pro, this rumor is difficult to be realized and does not seem to have much background. However, Ming-Chi Kuo is convinced that Apple is preparing to launch this model for future cases. One of the most striking details is that apart from its size little else is known about this and not expect Kuo possible 2014 release but later.

iMac

Based on analysis of Ming-Chi Kuo, among the new products Apple is expected to lower priced iMac that would have reduced benefits but help to improve the output of the computer by up to 23%. In fact, Kuo is so convinced of this fact that you think will be the first announcement from the company this year. Some other voices believe that a new iMac reduced price is more related to the world of education.

Apple TV or iTv

So many rumors suggest that Apple TV is suffering huge improvements and even a complete remodeling of its interface. The possibility that a completely new device with many features that can compete with other products in the same sector appears. Kuo 2014 only expect a renewal and not a new Apple TV. We expect a new integration with a cable system, a novel system that relates to the world of video games or the inclusion of new motion detecting means to interact with it.

However, Ming-Chi Kuo believes will not be in 2014 when we see these developments. According to his analysis this product still has much to develop to be ready for sale. On the other hand yes we could see a new version of Apple TV, with improvements such as a new and updated features A8 chip.

Mac mini
To date, almost all models of Apple computers have been relaunched or overhauled in one way or another. However, the Mac mini is the only one left, and now we're wondering if it really soon will undergo remodeling or a simple upgrade.

This computer has not been updated since October 2012, so we believe that a possible set-up is near. In January, we tubimos information from a Belgian shop ensures that the end of February would have units of the new Mac mini. February and March have passed and still no news.

Typically, these small leaks usually indicate that in reality this new model is expected and already preparing to put it on sale. There are not often false these indications, so we will be attentive to the movements of other retailers.

Could it be submitted new generation of Mac mini in June? I personally think it will be in September.