Apple and Dr. Dre

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The Financial Times was the first to break the news and say that Apple is negotiating the purchase of Beats Electronics , which was quickly confirmed by sources of Bloomberg , Wall Street Journal and Re/ode. According to these publications, the deal would be watching next week confirmed and close the Apple 's largest acquisition to date , worth 3,200 million.

Immediately, everyone started asking what Apple sees the company founded by the famous rapper Dr. Dre and music producer Jimmy Iovine. Will the flashy music head? Will it streaming music service? What is missing from Apple and it is found in Beats Electronics? For some, it comes to acquiring a company whose profits and generous margins marry perfectly with the business of Apple, others interpret that Apple desperately needs something to patch the drop in music sales on iTunes.

The potential of Beats for Apple

When a company buys another, our part of the brain responsible for imagination takes flight. From buying Beats by Apple confirmed, would be bringing their hardware section:

• Headphones for music: Apple renewed the design of the headphones that come standard with the iPhone and iPod showing the EarPods at the launch of iPhone 5. Apple could exploit the technology and know-how to create Beats external headphone brand that Apple sold separately. 

• Speakers: Beats Pill is a portable speaker that works by bluetooth. Apple tried to enter this field with your iPod Hi-Fi but withdrew the product shortly. It was clear that this was not it thing.

• BeatAudio: few know that Beats has licensed this technology to car brands like Chrysler.  The Chrysler 300S features a premium sound kit technology company. Given that Apple is in full swing with it CarPlay not be strange if they had some kind of integration in mind and presence in our cars in the future. 

Then there is the software part, which has curiously been the least discussed in the beginning, but that seems to be gaining momentum. In Appleismo already talked Beats Music, yet another streaming service for iOS and OS X sucking a piece of cake. Although the business model of Spotify and company continue to generate many questions about its profitability, the fact is that it is removing presence iTunes and Apple does not have a streaming service itself. iTunes Radio and iTunes Match are two services that do not supply this lack in so Apple Beats Music can be very interesting to Cupertino.

Apple is negotiating the purchase of Beats Electronics according to Financial Times

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Apple is agreeing to buy Beats Electronics. The company popular headphones and other audio products that many know for the serie Beats by Dr. Dre. As reported by Financial Times, the deal would be announced next week. There may be details that are not yet closed and could make the talks between the two companies would stop. 

The news is definitely shocking because, unlike in the past, Apple is making a major acquisition in terms of price. $ 3.2 billion would be what it would pay for the purchase. So much money for headphones coloring the sound too much and are overrated?

Well if you think it is just for your headphones obviously yes. But there is an interesting detail. Beats Electronics launched its streaming music service Music Beats. And that may be the key. 

After a round of investment made by the company was valued at over a billion dollars. And although it seems that the numbers are not being as good as many expected, the fact is that Apple may have seen the opportunity to integrate it into iTunes and launch the much anticipated streaming music service that many desire.

In addition Beats Music, according to its creators, has more established rivals feature as Deezer, Rdio or Spotify mainly do not have. We look forward to confirming the purchase. And prepare for new EarPods-Apple-by Dr. Dre.

The fake rumor more shared on the internet

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If you have been aware of the rumors of Apple in recent weeks, you know that one you described EarPods next generation of biometric sensors to provide our vital constant in HealthBook. Everything came from a message posted in Secret, an application that allows uploading secrets anonymously and has already been the trigger of important news in the tech world. Well, it turns out that the author of that message has admitted that it is all an invention. 

The user has admitted it in Secret, through a Tumblr blog created exclusively for this purpose. The rumor was invented while sitting on the toilet, the first of May, "a headache" and "concerned about his blood precise tolerance." Why? Simply because I had found a good place for a laugh protecting anonymity, without being aware of the relevance.

A false rumor spread by all media

But the media did not take the rumor as a joke: spread through all the covers of the specialized media, with the chance that had real data to support the rumor: headphones with sensors is something that has already been investigated in the laboratories of Cupertino, and has even been hiring personnel about . A fake, but with arguments that can be real.

Nobody has done anything illegal: many experts have just as valid a fake message that stated in Secret. And so, the author of all this mess apologizes publicly on his Tumblr for misleading the public and to believe that Apple. Not to complicate matters, the cause will remain anonymous.

Apple working on a focused health and fitness digital platform

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Apple is working on a platform dedicated to health and fitness similar to the AppStore. The company is seeking with this move that other companies develop and publish their own future medical applications for iWatch.

The medium includes news, Reuters, published the words of a senior executive engaged in the business of health that would not reveal his identity. The executive says he recently met with the team responsible for developing iWatch and that "Apple's aspirations go beyond supplements and smart watches. They are considering creating a digital platform focused on health and fitness AppStore-style "applications.

It is speculated that the next version of Apple's operating system, iOS 8 include the Healthbook. This application automatically collect all data from biometric sensors compatible devices, like the iPhone 6 or the next iWatch future. That is why the company aims to open an app store to third parties so that they can leverage that data.

Recently published the news that the next Apple headphones, the EarPods, have integrated to the pulse and blood pressure biometric sensors. Latest news confirms that the company wants strong bet on the next iWatch, while expected to replace the iPod as a music player. Still no definite release date or price for the iWatch. Apple has not commented on this new filter.