Apple slips between the stars the stunning ad Beats for Brazil World Cup

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Beats has released a stunning and new ad with five minutes long for Brazil World Cup 2014 starts next week. An ad that serves as a perfect example of the cultural relevance of the brand has achieved, another reason for which Apple has warmly spent three billion dollars on it.

No coincidence seems the presence of the iPhone 5s, iPad, or MacBook Air have nothing casual in an ad where Neymar is just the star from a long succession of cameos: Nicki Minaj, Serena Williams, Lil Wayne, Thierry Henry, Stuart Scott....

Even LeBron James, the best player in the world and one of the best in NBA history in the ad without charge and despite his advertising contract with Samsung. According to Ad Age, was the King himself who asked to participate in the announcement Beats because he wanted to appear. even at 3:00 minutes, featured a Spanish woman having sex, fruit ecstasy of the moment.

Walter Isaacson: Apple purchase Beats for enhancing the TV

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Much has been said about the possible purchase of Beats Electronics from Apple, which should be confirmed along this week: that if they do it for the music subscription service, that if the talent and skills of Jimmy Iovine..., but the author of the official biography of Steve Jobs, Walter Isaacson thinks it's something else: television.

Why Shazam, Siri and iTunes Beats could return to it throne

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Now that the alleged purchase transaction Beats by Apple comes in, an idea I had in mind is strengthened. I think Apple is preparing a very important to retrieve the status of champion of the music that has always had thrust. It is a theory. Has little evidence to support it and some of them are confirmed rumors that could almost as surely we could discard. But I find it interesting to share. 

Last month, Bloomberg uncorked a story that reads as follows:

"The company [Apple] are planning a song recognition functionality in an update to iOS, its mobile operating system, which would allow users to identify a song and artist using an iPhone or iPad".

For this new feature, Apple would partner with Shazam and we should expect to see these new features in iOS 8. Last year Shazam updated the application, and added a feature that to label the permanent listening songs. Even if you close the app on the iPad, Shazam will listen in the background. Shazam is also able to identify the series that we are seeing in these times just by the sound. Interesting. 

Siri and Beats come into play

"Hard to believe in coincidences, but is even harder to believe in anything else" - John Green, writer.

Do you know what would be cool? You always have to tell you when to listen. Siri would be much more useful if we could activate it with a simple "Siri, tell me what the weather today in San Francisco" without having to press a button. A voice activation as currently enjoyed by users of a Moto X. 

Shazam integration in iOS 8 can be start with "preventive" identifying songs in an integrated manner. This functionality is built into the independent music or rumored iTunes Music app. But I am convinced that this partnership with Shazam is not a coincidence and that will give rise to in the future further integrated into the system with Siri. Apple is testing the water with his toe to check the temperature before diving into the pool, there is more to look at Touch ID and its inevitable expansion to pay with the iPhone.

"There's an ocean of music out there. And there's absolutely no curation for it" - Jimmy Lovine, CEO of Beats.

On Friday we saw how Apple made ​​history by breaking his record of acquisitions with Beats Electronics and discussed what could be making the rapper and producer Dr. Dre's company in California. Little mentioned streaming service Beats Music has many ballots to fill the gap that Apple has left its musical offer unbelievable. 

There is something beyond headphones and Beats streaming

Sell ​​one company to another is often motivated not only by money but also by the promise to enhance, accelerate and enlarge the products the company already had in mind. I think the healing music that was mentioned Lovine was in the Beats's plans but lacked something to carry it out. To suggest appropriate songs requires a scale and a user base that only has iTunes today. More than 800 million accounts, most of them with a credit card entered.

Shazam could be a part of the puzzle to help Siri to offer music recommendations: 

-Siri, play some music that I like. -Based on the latest songs you've tagged, this is a very good selection. Playing music.

Apple needs to change a market that had won on merit. It is high time to reclaim what is theirs again, will see if the alliance with Shazam and buying Beats lead it in the right direction.

Apple and Dr. Dre

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The Financial Times was the first to break the news and say that Apple is negotiating the purchase of Beats Electronics , which was quickly confirmed by sources of Bloomberg , Wall Street Journal and Re/ode. According to these publications, the deal would be watching next week confirmed and close the Apple 's largest acquisition to date , worth 3,200 million.

Immediately, everyone started asking what Apple sees the company founded by the famous rapper Dr. Dre and music producer Jimmy Iovine. Will the flashy music head? Will it streaming music service? What is missing from Apple and it is found in Beats Electronics? For some, it comes to acquiring a company whose profits and generous margins marry perfectly with the business of Apple, others interpret that Apple desperately needs something to patch the drop in music sales on iTunes.

The potential of Beats for Apple

When a company buys another, our part of the brain responsible for imagination takes flight. From buying Beats by Apple confirmed, would be bringing their hardware section:

• Headphones for music: Apple renewed the design of the headphones that come standard with the iPhone and iPod showing the EarPods at the launch of iPhone 5. Apple could exploit the technology and know-how to create Beats external headphone brand that Apple sold separately. 

• Speakers: Beats Pill is a portable speaker that works by bluetooth. Apple tried to enter this field with your iPod Hi-Fi but withdrew the product shortly. It was clear that this was not it thing.

• BeatAudio: few know that Beats has licensed this technology to car brands like Chrysler.  The Chrysler 300S features a premium sound kit technology company. Given that Apple is in full swing with it CarPlay not be strange if they had some kind of integration in mind and presence in our cars in the future. 

Then there is the software part, which has curiously been the least discussed in the beginning, but that seems to be gaining momentum. In Appleismo already talked Beats Music, yet another streaming service for iOS and OS X sucking a piece of cake. Although the business model of Spotify and company continue to generate many questions about its profitability, the fact is that it is removing presence iTunes and Apple does not have a streaming service itself. iTunes Radio and iTunes Match are two services that do not supply this lack in so Apple Beats Music can be very interesting to Cupertino.

Apple is negotiating the purchase of Beats Electronics according to Financial Times

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Apple is agreeing to buy Beats Electronics. The company popular headphones and other audio products that many know for the serie Beats by Dr. Dre. As reported by Financial Times, the deal would be announced next week. There may be details that are not yet closed and could make the talks between the two companies would stop. 

The news is definitely shocking because, unlike in the past, Apple is making a major acquisition in terms of price. $ 3.2 billion would be what it would pay for the purchase. So much money for headphones coloring the sound too much and are overrated?

Well if you think it is just for your headphones obviously yes. But there is an interesting detail. Beats Electronics launched its streaming music service Music Beats. And that may be the key. 

After a round of investment made by the company was valued at over a billion dollars. And although it seems that the numbers are not being as good as many expected, the fact is that Apple may have seen the opportunity to integrate it into iTunes and launch the much anticipated streaming music service that many desire.

In addition Beats Music, according to its creators, has more established rivals feature as Deezer, Rdio or Spotify mainly do not have. We look forward to confirming the purchase. And prepare for new EarPods-Apple-by Dr. Dre.