Apple would be closing a purchase by Spotsetter

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We all know the "incident" with Apple Maps, and we know that has since been receiving small updates, you certainly have done better compared with that we met at the beginning, still we take to be considered a real option when searching for an address or guiding us through the city without errors.

In fact, Apple Maps were one of the forgotten by not receiving any news in the last presentation of the WWDC. And today, knowing that Apple would be closing a purchase by Spotsetter application, we understand why.

Spotsetter was an application with little more than a year to live, but noted for having a loyal fan base, in part because of its appeal based on a mapping interface design where we could meet the recommendations of places thanks to reviews friends, social networks and other sites.

Spotsetter began as a startup founded by two Google ex-employees who got an initial investment of $ 1.3 million for its development. The operation was based on connecting and draw on sites like Facebook, Twitter, Instagram and Foursquare, and over 30 recommendations sites like Yelp, Zagat and TripAdvisor. So we had our friends information, comments, critics and experts in one place. Not bad right? Now imagine all this moved to Apple Maps, things gets better.

Still no confirmation that Spotsetter will be added to the Apple Maps or a standalone application, but Spotsetter could have entry into the Maps without any doubt and thus provide a powerful tool recommendations within the same application.

Why Shazam, Siri and iTunes Beats could return to it throne

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Now that the alleged purchase transaction Beats by Apple comes in, an idea I had in mind is strengthened. I think Apple is preparing a very important to retrieve the status of champion of the music that has always had thrust. It is a theory. Has little evidence to support it and some of them are confirmed rumors that could almost as surely we could discard. But I find it interesting to share. 

Last month, Bloomberg uncorked a story that reads as follows:

"The company [Apple] are planning a song recognition functionality in an update to iOS, its mobile operating system, which would allow users to identify a song and artist using an iPhone or iPad".

For this new feature, Apple would partner with Shazam and we should expect to see these new features in iOS 8. Last year Shazam updated the application, and added a feature that to label the permanent listening songs. Even if you close the app on the iPad, Shazam will listen in the background. Shazam is also able to identify the series that we are seeing in these times just by the sound. Interesting. 

Siri and Beats come into play

"Hard to believe in coincidences, but is even harder to believe in anything else" - John Green, writer.

Do you know what would be cool? You always have to tell you when to listen. Siri would be much more useful if we could activate it with a simple "Siri, tell me what the weather today in San Francisco" without having to press a button. A voice activation as currently enjoyed by users of a Moto X. 

Shazam integration in iOS 8 can be start with "preventive" identifying songs in an integrated manner. This functionality is built into the independent music or rumored iTunes Music app. But I am convinced that this partnership with Shazam is not a coincidence and that will give rise to in the future further integrated into the system with Siri. Apple is testing the water with his toe to check the temperature before diving into the pool, there is more to look at Touch ID and its inevitable expansion to pay with the iPhone.

"There's an ocean of music out there. And there's absolutely no curation for it" - Jimmy Lovine, CEO of Beats.

On Friday we saw how Apple made ​​history by breaking his record of acquisitions with Beats Electronics and discussed what could be making the rapper and producer Dr. Dre's company in California. Little mentioned streaming service Beats Music has many ballots to fill the gap that Apple has left its musical offer unbelievable. 

There is something beyond headphones and Beats streaming

Sell ​​one company to another is often motivated not only by money but also by the promise to enhance, accelerate and enlarge the products the company already had in mind. I think the healing music that was mentioned Lovine was in the Beats's plans but lacked something to carry it out. To suggest appropriate songs requires a scale and a user base that only has iTunes today. More than 800 million accounts, most of them with a credit card entered.

Shazam could be a part of the puzzle to help Siri to offer music recommendations: 

-Siri, play some music that I like. -Based on the latest songs you've tagged, this is a very good selection. Playing music.

Apple needs to change a market that had won on merit. It is high time to reclaim what is theirs again, will see if the alliance with Shazam and buying Beats lead it in the right direction.

Apple is negotiating the purchase of Beats Electronics according to Financial Times

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Apple is agreeing to buy Beats Electronics. The company popular headphones and other audio products that many know for the serie Beats by Dr. Dre. As reported by Financial Times, the deal would be announced next week. There may be details that are not yet closed and could make the talks between the two companies would stop. 

The news is definitely shocking because, unlike in the past, Apple is making a major acquisition in terms of price. $ 3.2 billion would be what it would pay for the purchase. So much money for headphones coloring the sound too much and are overrated?

Well if you think it is just for your headphones obviously yes. But there is an interesting detail. Beats Electronics launched its streaming music service Music Beats. And that may be the key. 

After a round of investment made by the company was valued at over a billion dollars. And although it seems that the numbers are not being as good as many expected, the fact is that Apple may have seen the opportunity to integrate it into iTunes and launch the much anticipated streaming music service that many desire.

In addition Beats Music, according to its creators, has more established rivals feature as Deezer, Rdio or Spotify mainly do not have. We look forward to confirming the purchase. And prepare for new EarPods-Apple-by Dr. Dre.