Apple again rely on Samsung as a leading supplier of screens for the iPad

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The relationship between Apple and Samsung is like that of Romulus and Remus. Together are creating a great empire but both have so much envy and respect, trying to annihilate each other every day. However, as the two brothers who founded Rome need each other and it shows with their decisions. The latest comes from Cupertino and has again chosen Samsung as a supplier of screens for the iPad.

Specifying numbers, Apple has decided that Samsung is the leading 62% of the production of iPad screens, providing to Cupertino more than 5.2 million screen 9.7 inch 2,048 × 1,536 resolution. This increase production again as it was in 2012, put leaves in LG, which was the top supplier of displays for the device until a few months ago.

No official explanation for this change. It may be part of an agreement with Samsung to manufacture new components when the devices that are to come, or just not convinced them deadlines and quality that gave LG so far. Whatever it is, we should not worry about the quality of the produced screens because Samsung is one of the best manufacturers of such hardware exists right now in the world.

Samsung does it again: plan an event focused on health before the WWDC '14

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Of a sudden, Samsung wants to talk about health. I think something similar to the disastrous attempt Galaxy Gear (both first and second generation) . It seems hasty to be the first to reach a field full of mines. Samsung is guided by rumors.

It is very curious as Samsung tries to imitate Apple to unimagined levels. This time again, Samsung is back with its own initiative focused on health devices. One issue about which I have spoken extensively. In fact, the level of copy has reached the surrealism.

Not only copied products, now copy filing dates to try to get ahead. As a personal opinion, I think they will return to present a "somewhat" trying empt Apple's plans. A product that even they know that it serves.

Not only copied products, now copy filing dates to try to get ahead. As a personal opinion, I think they will return to to present a somewhat trying empt Apple's plans. A product they do not even know that it serves.

Of course, Apple does not have exclusivity on health-related devices nor on when hold their events. But is that so far, Samsung had said little or nothing about to enter the world of accessories dedicated to health. And suddenly want "talk about health" and do so immediately before the conclusion of WWDC 2014 we know that one of the main issues will be precisely oriented gadgets health. Curious.

It seems that Samsung has seen the potential and growth of this new market niche and wants to make their own counter programming. Hope it is not so, despite the harsh differences between Samsung and Apple, the competition is always something that has a positive effect on the user and would be very sad to see how Samsung is quick in excess, failing in providing some interesting new single to present battle with Apple positioning. We'll see what he's up to Samsung.

Apple sends a message to Samsung

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The judicial process involving Apple and Samsung has come to an end, at least until the parties resort. Sure thing that they do. The verdict reached by the jury yesterday afternoon provides that Samsung violated 3 of the 5 patents argued by Apple, for which must pay $119.6 million. A tiny figure if you compare with the $2,200 million demanded by Cupertino. 

Many will say that Apple has won the verdict but they really missed out of receiving every penny of what they asked. If you look at the two contenders will see gigantic companies, both generating the greatest number of benefits in the industry. They have money to bore, does not mind a bunch of million? I think they will not lose sleep.

Personally, I do not understand patents. Nor will go to discuss who copied who or about the nature of software patents and design. What does that strikes me is why this trial. Above all, what Apple wins besides money, denouncing Samsung who also its competitor is a provider of important components.

This is how giants sent errands

"It is not about money, it is about sending a message" - The Joker in The Dark Knight.

In keynote of the original iPhone, Steve Jobs declaring us the paradigm shift saying he was light years ahead of what existed in the market. We saw a few months ago that Samsung was the first to recognize this break and jump on the new concept of smartphone launched by Apple's flagship. This strategy was one of the great plays of the time.

The money is secondary, what matters is that the rest of the industry take good note

Apple appealed that Samsung had copied its designs, patents, devices ... and decided to denounce. To be honest, all without exception large technology companies have been reported in sometime. To prevent others follow the same path of Samsung, the Cupertino went on the offensive, suing Samsung for half the world.

They have won some lawsuits and lost others. In California, Apple won one of the most important condemning Samsung over $900 million. Now, Apple receives $119.6 million. But what Apple wanted was not money but send a message to the rest of the industry, "if we consider that we have copied us, take the consequences":

• Hundreds of lawsuits. 

• Trials worldwide. 

• Meeting the payment of millions in lawyers. 

• Years and years of litigation.

Samsung can meet these expenses, but not all manufacturers are able. Not everyone has that kind of money or have access to the necessary resources. The aim is to use the offensive as a deterrent for others. Add sample to Samsung what might happen to consider that Apple copied.

Apple makes fun of Samsung a press announcement about its environmental responsibility

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There are some ideas we want every company to copy

Apple is celebrating Earth Day with a series of "pronouncing" that range from the ad Better narrated by Tim Cook, the new website on environmental liability and future Campus 2 or expanding its recycling program. The last of these actions is a press release published in at least two newspapers in the UK, The Guardian and Metro, where the company takes to throw a dart at Samsung in a time returning to face in court.

The move does not catch us by surprise considering the topicality and the efforts being made by the Koreans at the media in its 45th anniversary to project an image as an innovative company with the launch of a website about his design philosophy and openness its own Museum of Innovation in South Korea. This exhibition also includes products of rival companies like Sony or Apple itself, but you will not find in a single iPhone and tries to see the Galaxy S II as the epicenter of the revolution of the smartphones.

The original Apple thus plays a dual role, returning to throw in a "concealed" the idea that they are leading the way and the rest follow them (Samsung or whoever is the hint), and emphasizing their environmental initiatives decided:

"There's one area where we actually encourage others to imitate us. Because when everyone makes the environment a priority, we all benefit. We'd be more than happy to see every data centre fuelled by 100% renewable energy sources. And we eagerly await the day when every product is made without the harmful toxins we have removed from ours. 

 Of course we know we can continue to do better. We've set some pretty ambitious goals for reducing our impact on climate change, making our products with greener materials and conserving our planet's limited resources. So the next time we come across a great idea that can help leave the world better than we found it, we look forward to sharing it."

In my opinion, if there is something I would not mind seeing companies fight tooth and nail is precisely in this. As Apple says on a day like today, everyone wins.