Apple hires Bob Hollis. A new step towards the environment

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Apple has hired Bob Hollis. This expert in business management and renewable energy promises improvements within the world of Apple comprehensive environmental policy.

Apple continues to support a cleaner industry. This is shown by the recent hiring of Bob Hollis within the template. Apple intended to include among its energy specialists,  a professional with several years and deep experience with the renewable energy and environmental issues.

According to his LinkedIn profile, Bob Hollis was contracted one month ago by the Cupertino company after working for 5 years in NV Energy as vice-president. This other company is one of the most important services in terms of renewable energy in Nevada, United States. In addition, Hollis has a 40 under 40 award, awarded for being one of the brightest and most enterprising young minds in Las Vegas. 

Although the formation of Bob Hollis is a business manager, their close relationship as an entrepreneur and manager in the world of renewable energy provides a number of interesting insights to the Cupertino company. Precisely this would be the strong point of hiring Bob Hollis as one of Apple, who can take advantage of Hollis's contacts addition to the long experience of this professional to further improve environmental policy argue with great passion.

Apple wants to raise awareness among their employees

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Apple has taken seriously its celebration of Earth Day. After painting leaves their green apples in all stores, dress their employees with green shirts and launch an advertising campaign with the same voice of Tim Cook, the company sent an email to his employees to care more environmentally in their work environment. 

In that email is the best of the arguments: figures showing facts. If all staff collaborate could save 16,420 bottles and 22 tonnes of plastic if usasen a reusable bottle. And just so you have easy, Apple is giving away one by all workers in Corporate and Retail.

Apple also used the excuse of Earth Day to have an internal concert on campus in Cupertino. Not everything will be responsibilities, of course.

Apple introduced the future in a campus video narrated by the voice of Steve Jobs

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"I think we have a chance of building the best office building in the world" - Steve Jobs

And is that who better than the own co-founder of Apple to introduce a video presentation of future company offices in Cupertino, Campus 2 of Apple, the mothership, the "new home for innovation and creativity" Apple's latest obsession and Steve before his death two and a half years ago.

The video is part of the new website on environmental liability and publicity spot next to "Better" narrated by Tim Cook is the way the company is joining the Earth Day to demonstrate its commitment to protecting the planet.

"Like everything we build our new campus in Cupertino Apple pushes the limits of technology, and will be the most energy efficient building of its kind. 100% powered by renewable energy, the campus goes beyond showing respect for the environment to form an alliance with him. The air flowing between the inside and the outside of the building providing natural ventilation for 75% of the year. And sunlight is captured by one of the largest solar installations of a private company in the world."

"The building itself is only part of the story. About 80% of the land will be green space populated by more than 7000 over 6000 trees including fruit trees and newly planted forest. Plants suitable for dry climates may be located across the landscape to minimize water use are also used. "

Getting to and from the new campus will also be greener. We are expanding our program of alternatives to regular trips by 20%. This means that over a third of our nearly 15,000 employees in Cupertino can reach the new campus using biofuel buses, public transportation, bicycles, car sharing and its own feet. And for drivers, we will have over 300 charging stations for electric vehicles.

The new campus is being built from scratch to meet the highest environmental standards set by LEED, a system of classification of internationally recognized green building. When completed, Apple Campus 2 will be an ever-present in our commitment to sustainability reminder and an example of what every corporate campus can be.

"Apple has always been in Cupertino, and are proud to be here" - Steve Jobs

Steve Jobs will always be in Apple.

Better, Apple's new video on the environment with the voice of Tim Cook

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Better is the new video by reason Apple Earth Day and the environment and the environmental impact of the company as a central axis thereof adorned with the voice of Tim Cook.



Better is a new video of the company focused on the environment on the occasion of Earth Day, which is tomorrow April 22 and whose most notable feature is the use for the first time, the voice of Tim Cook , something rare among CEOs of various technology and the only reference to the narrative of the Think Different ad voiced by Jobs back in 1997.

The video puts into perspective Apple's use of renewable energy and commitment that makes when creating their products, as each generation that hits the market is even more sustainable, where each and every one of the components of these products, from the packaging to the production system and the services that support them, pose minimal environmental impact.

Better is in line with recent announcements of iPad, which under the name of Your Verse shows the full potential of the equipment whatever the situation, putting all the effort into the emotions aroused in different consumers.

Apple will celebrate the Earth Day on its campus and at all Apple Store

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As we usually do every year with the World AIDS Day, Apple has decided to get involved in Earth Day activities both in physical stores and campus headquarters in Cupertino. Will be this coming Tuesday, April 22, and will be reflected worldwide.

The Earth Day's campaign wants awareness to all mankind about our impact on the planet, and how we can make a number of personal and collective gestures to improve it. And on this occasion, apples Apple Store all the world will be stained green.

All store employees also will change from blue to green on their shirts to draw attention to the campaign. Similarly, on the Cupertino campus will be an internal meeting where "probably" will discuss the campaign. We look at how to change the landscape of the stores as soon as the day comes.