The Apple Store beginning to accept devices for proper recycling

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Apple is on the way to being one of the most sustainable and respectful with the environment multinational world. And leaving far behind those years when your hardware components was extremely toxic, from Cupertino and take a few months promoting their good work in regards to ecology. A "Better" campaign of which I talked about yesterday is joined today a new service: the ability to recycle any device in their stores.

With this new initiative all Apple Store become recycling centers electronic material. The electronic material accepted from shops be any Apple device and any mobile phone, that is, that whether you have an old iPod which hard drive is dead or Nokia year potato is collecting dust, you can take it to an Apple Store for recycling properly, since components of these devices are made that can not be lightly pull, and need proper treatment.

Collection devices for recycling is free, but if your device is new and has some value, and we appreciate that value may give gift vouchers that can be redeemed at any Apple Store. All information about this new recycling initiative is on the Apple website; noting that the Spanish company will ECOEMBES (in Spain) in charge of the treatment of all waste.

What happens when the money is your only goal?

Steve Ballmer (Microsoft) has always told us what was the goal of Microsoft and the Bill Gates hired him, according to a story in The Loop:

"When the then founder and CEO Bill Gates hired Ballmer Procter & Gamble in 1980, was supposed to be the "man of business, whatever that means," Ballmer said. Since that day, his battle cry has always been, "How do we make money? How do we make money? How do we make money? "

In other interview, Ballmer said:  

In the technology business, it seems that there are four ways to make money: sell devices to consumers, sell phone services to consumers, sell to corporate IT departments and sell to corporate marketing departments.

This focus on selling and making more money is what Microsoft got under the leadership of Ballmer. I think if you have a good business, it is relatively easy to optimize to get the most benefit in the short term, but after just missing the point. When you've earned money, what is your goal? More money? Just wondering what you're doing. 

Much of the problems facing Microsoft are due to this excessive focus on maximizing profits. They have put aside everything else, everything important, everything that made ​​Microsoft a great company. The motto of "a PC on every desk" changed to "Windows and Office on every PC."