The long-term goal of Apple Watch

The techies have a great ability to say why things will not work but very bad to say why do go to work. This is a bug that got rid none. They have written dozens of articles and debated to unknown about why Apple Watch will fail limits, but rarely have we stopped to think why it might succeed.

There are a lot of doubts in the air that Apple must clear before marketing. Despite this, there are surveys that 10% and 18% of iPhone users would be interested in Apple Watch. Is something rash ask the audience for a product that is not available, but it serves to measure the level of trust and generated interest in the company's early adopters.

Apple captured half of U.S. mobile phone activations in Q4, demand still at record high

Record sales of the iPhone 6 and 6 Plus propelled Apple to dominance in the smartphone market in the US during the holidays and demand is reaching record levels, the individual reports issued on Friday, so indicate.

One in two mobile phones activated in the US 1 October to 31 December were iPhones, according to a survey by Consumer Intelligence Research Partners 500 buyers. Second Samsung took 26 percent of the market, with South Korean firm LG mate in third place at 11 percent.

Apple's share increased significantly from 28 percent of the company booked in the previous quarter. CIRP attributed the jump to consumers waiting for the iPhone 6 release before buying a new device, a pattern that has been repeated throughout the life of the iPhone.

Samsung comparatively reduced 5 percent sequentially. LG was 8 percent in the same period.


"By every measure, 2014 Apple phone launch was a success," said co-founder Josh Lowitz CIRP a releae. "iPhones took loyal Apple customers, with 86% of buyers upgrading from an iPhone. Samsung and LG saw rates much lower fidelity, with 25% of owners of Samsung and 18% of owners LG that triggered a phone in the neighborhood switch to an iPhone ".

Those numbers look set to continue, as 56 percent of consumers plan to buy a smartphone in the next 90 days said they have an eye on an iPhone. The research firm surveyed 451 Research surveyed 4,126 "mainly Americans" to reach that conclusion.

That number is down from the 71 percent who planned to buy before the release of iPhone 6, but still represents a huge advantage over Samsung, which ranks second with 18 percent of the purchase intention in itself a modest increase 5 percent sequentially. It is the highest level of demand for iPhone at this point in the product cycle from 451 began tracking, the firm said.


Apple's decision to increase the size of the iPhone screen seems to have played a role, with 60 percent of likely buyers saying they prefer a screen size over 5 inches.

Apple shares today are split

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If you have some shares of Apple and have not been very aware of the financial news company, perhaps you have seen the value of these shares has now cost more than $600 to less than $100 today. Do not panic, you have not lost any fortune in investments: the 7-1 stock split that Apple announced in his last press conference of financial results was paid today.

What does this mean? 

If you had one Apple share, now pass to seven retaining the same value. That value was $ 645, so past actions have cost $ 92 as unfolded in seven. If we calculate the proportions, now the absolute record of the value of one share of Apple goes from $700 to $100.72. We will have to get used to these new numbers.

After this split, Apple now has seven times more shares than before and its new price makes them accessible to more people. I am not a Wall Street shark, but it certainly is for anyone with savings and follow news about Apple daily it arises.

John Harper, the creator of Core Animation signed by Facebook

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The entry and exit of personnel in any company is normal. Sure some movements are more important than others, by position held by or for their contributions. The contribution of John Harper was important although many may be a complete stranger. He was responsible for the design and implementation of Core Animation on the iPhone debut in 2007

Katie Cotton, Apple's vice president of communications, retires

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Apple loses one of its great veterans: VP Communications Katie Cotton. The executive has decided to retire after more than 18 years in the Cupertino company with the maximum charge of the press department and dealing with all corporate communications. 

The reason is natural after so much time supporting that responsibility: Katie wants to spend more time with their children. An Apple spokesman has told to Re/Code that "truly will miss her," and the same Katie has also said that the decision to withdraw has been the hardest of his career because "Apple is a part of my heart ".

Katie has been in charge of Apple's relationships since the first iMac

Katie has been (under the command of Steve Jobs and Tim Cook later) the creator of how Apple has been associated with the media around the world since the revolution of the first iMac. Secrecy, statements, press releases ... a pillar for the company that now leaves the free position.

It was not immediately known if enter into another company that requires less time, but his successor will be responsible for keeping alive all the secrecy that Tim Cook wants to keep Apple. Good luck, Katie!

Apple will alert the user when the government wants access to your data

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With a major change, the new privacy policy Apple aims to improve the relationship of respect for user data. From now on we will have more information of what is happening with our information.

The relationship between the security agencies and Apple has just taken a turn after the latest initiative of the Cupertino company. This is to alert users of the attempts by the government or any agency access to their personal data. The Washington Post describes about the privacy of Apple recently.

After the famous scandal happened with the NSA, and serious security problems, larger companies offering Internet services are changing and revising their policies and routines regarding privacy. Among other things, the privacy of Apple will change by promoting the initiative to warn users at the time in which the government or an entity decides to inquire about their data, provided that this is not linked to a court order and corresponding secrecy.

"Consumers deserve to know when their information is an objective of the government," say from Apple and other companies affected. Following this concept, the new privacy policy in Apple could be unveiled later this month, according to an informant of the company.

This could mean a change in other governments outside the United States. We really hope that both Apple and other companies are not doing this as a simple measure to clear his conscience. I really want this to be a sincere effort to control and protect our data to some extent and in a justified manner. Already we shall see an end.

MacBook Air, a new low price of Apple laptops

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Inconspicuous renewal of the MacBook Air, which has been limited to equip a more powerful Intel processor and lowering its base price. But if we focus on prices that has been in the United States, we are at the cheapest Mac laptop in the entire history of the company. 

In the USA, the base model of the new MacBook Air has been lowered to $ 899. There have been only another Mac at that price, the white polycarbonate MacBook when it was directed to educational institutions. But considering that the general public could not access that computer, the new MacBook Air surpasses.

In Spain, the lowest we've had for a Mac price have been 879 € with the white MacBook 

In the case of Spain the white MacBook was to cost 879 euros when sold at the original price, but rose to 979 euros when Apple inflated him with a little more power. But that $ 899 for a product designed for the vast majority of the public (and not for those just looking for something affordable as happened with the white MacBook) laptop, Apple said they want to cover more market.

Not meant to be cheaper than the PC, but it is obvious that the costs have been lowered. And the best part is that Apple can break this record again with minimal future models. How far are the $ 6,500 first Macintosh Portable.

An Apple's Ex-Engineer talks about the development of the first iPhone

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• Received a job offer from Apple six months before the end of his career, but decided to wait to finish it. 
• When he started, he was assigned to the team's first mobile Safari. 
• By leaving Apple, he founded a small company that sold three years at Motorola for $20 million.

Francisco Tolmasky worked on developing the original iPhone and talks about his experience 

When we hear that a young man has sold his start-up by several million dollars we always do the same question, why did not I think of that myself? We forget the countless hours dedicated to their own company, for almost certainly bad times and crossed the tremendous difficulties of raising a company from nothing and be able to a big to notice you.

But not only that, aside from the necessary luck in any walk of life, you must have knowledge, wit, ambition and take, sometimes, risky decisions. When I had been asked that question many times and knowing the stories of some successful entrepreneurs, rephrase the question to mean, I would have been able to do that?

One of those stories might be to Tolmasky Francisco, a young businessman, 29, former employee of Apple, based in San Francisco and now works independently in the development of mobile games. 

In 2007 he founded a company called 280 North that eventually created and perfected a programming language and a number of frameworks for developing rich web applications style desktop applications Mac OS X. Just three years after its foundation, Motorola took notice of her and took on 280 North for 20 million dollars.

Tolmasky made ​​decisions that surely I had never taken, as do Apple wait six months to finish his career in computers, when it proposed Cupertino work for them.

But it was not only, also decided to leave in 2007 the company on the block in the success of the original iPhone, because the work environment in which he had begun work had changed and no longer resembled the typical atmosphere of a small business.

Leaving Apple in 2007 because he did not like the atmosphere of large company

Although it is unusual for former employees of Apple talk about their relationship with the company, Tolmasky agreed with the excuse of the presentation of his latest development. The reason I went to work for the Cupertino, was to assist in the production of an Internet browser adapted to the small screen of a phone that could be handled with fingers. The first concept for mobile Safari.

The project was developed in a secluded area of ​​the campus and the team was divided into hardware and software, working separately to avoid leaks. Jobs met with them twice a week. Says that at first it was a little frustrating because he saw how the task of developing satisfactorily.

Tolmasky recalled his work in another application for the iPhone, like the keyboard. The development of this software element turned out to be a kind of race, and that Apple co-founder it not convince any solution. So I assigned all team members full time to perfect the keyboard for a few days until Apple CEO gave its approval.

The young businessman also told us of the days before the presentation of the iPhone. Jobs wanted a map application to display the new terminal, the problem was the weather. He ordered the work to a fellow Tolmasky and was working nonstop to get a functional application maps for presentation.

Finally he defined the character of Steve Jobs so:

"This ws the effect Jobs produced upon thee: this is important, it has to be done, and do it."

Brightflash, the shell company that would be recorded iWatch brand worldwide

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Two days ago we saw how Apple began to protect their registered field of jewelery and watches brands, a sign that it is preparing to launch something in that product category. But as far as the brand "iWatch" means, there is a company called Brightflash that is recorded in the United States. But MacRumors has released data that make him suspect that behind Brightflash is Apple itself.

Little is known of this company is founded in the state of Delaware (where laws facilitate the creation of companies), and its management are unknown. He began to register the mark 'iWatch' while Apple did outside the United States, and is the official address of a building where hundreds of thousands of registered stock companies.

It would not be the first time that Apple uses another company to register a mark that you want to use

Brightflash has also recorded some brands in other countries, and although it could be that it was a small company that wants to take ownership of the brands that seek technological giants concludes that it is not very likely because they are going too fast to coincide with the Apple decisions. 

Would not be the first time Apple has used shell companies to register brands: the iSlate it was owned by Slate Computing and brand iPad it was IP Application Development. Both were found to be controlled by Apple, who simply recorded the possible names of your tablet. We still do not know if that "iWatch" is a disposable iSlate name as it was, but these signals leave us less and less doubt that Apple is preparing for a new product.

All ads of the iPod in one video

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A YouTube user has compiled in one video all this iPod's famous silhouettes dancing to the sound of music, one of the most iconic series of Apple ads.

If there's one thing that characterized the Apple iPod ads have been established in the collective memory and go on to become iconic. Who does not remember the famous iPod ads with the famous silhouette with Apple promoting her music player back in 2004? Right.

The truth is that Apple's ads spur interest in all kinds of users, especially as the company moves out of the same characteristics of products to teach users what they can really do with it.


For listings of iPod, the first with Apple flooded the world in the form of trade and posters could be seen on buses and billboards all over the world, ended up becoming one of the icons of a generation, generation iPod, which despite being a product that has gradually lost its glory by the logical evolution of technology, always have a place in the group. Therefore, the best way to remember this amazing music player is the best iPod ads with silhouettes that Apple wanted to show the world the possibilities of it.