The long-term goal of Apple Watch

The techies have a great ability to say why things will not work but very bad to say why do go to work. This is a bug that got rid none. They have written dozens of articles and debated to unknown about why Apple Watch will fail limits, but rarely have we stopped to think why it might succeed.

There are a lot of doubts in the air that Apple must clear before marketing. Despite this, there are surveys that 10% and 18% of iPhone users would be interested in Apple Watch. Is something rash ask the audience for a product that is not available, but it serves to measure the level of trust and generated interest in the company's early adopters.


It is also risky to make projections on the number of units sold in the first year. Some analysts like Morgan Stanley estimating Watch up to 30 million sold in 2015. The reality is that we will not know how well the new Apple device will be sold until past few quarters, as the company plans to "hide" their units sold under "Other income".


From the point of view of the user, these calculations are interesting but contribute little. So how can we know if the Apple Watch will be a success or not?

The pieces are there, you just have to mount the puzzle

Curiosity is one of the paths to innovation. Curiosity is what drives you to pull a string and see where it takes you. Many things we do [Apple] are not obvious to the public at the beginning, no one knows where they are going to wear. ID is an example touch. Touch ID developed a year ago. Many people thought that Touch ID was a way to get into your phone. And he's very good at it. But then we also said, "Well, you can buy things from Apple with this." Obviously we, during this time, were planning a much larger deployment for mobile payments with Touch ID. We invest a lot of time in a lot of things that have very long tentacles - Tim Cook.

It is a longish but very revealing piece on the operation of Apple, extracted from the interview between Charlie Rose and Tim Cook (you can see the highlights here and here). To try to find out whether Watch will be successful, we must focus on the things that Apple has been getting around:

• iBeacons is the platform consisting of beacons bluetooth LE which was released on iOS 7. iBeacons The idea behind it is to provide information about your location. In no time test systems deployed in Apple Stores, Macy's and recently in Mc Donald's.

• At the same time, they created a certification program iBeacons, which coincided with the presentation of MOCA Proximity Experience, a platform for development. More recently, were details of a specific iBeacon Apple Developer. We also saw its potential games for iOS.

• We continue with the technology related to these smart beacons. Maps Connect is an initiative aimed at owners of establishments where they can detail the internal distribution.

• Apple acquired a couple of years the company WiFiSLAM focused on detecting terminals inside buildings ago. He also hired the founder of a similar company. To feed this issue further, the M8 chip new iPhone 6 incorporate the possibility of measuring the height at which we are.

iBeacons, indoor maps, location detection in establishments, iPhone and Apple Watch. Procurements. During the presentation of Apple Watch, an executive at Apple made a demo of Maps on the clock. I must admit that is one of the features that have attracted my attention since. But what if this is just the beginning?

With all this effort, Apple would create a way to move within a facility, museum, shopping mall, supermarket and public offices without having to know its distribution in advance. Is not this the kind of technology that the Cupertino love to say that disappears from view and surprised at the same time?