Record sales of the iPhone 6 and 6 Plus propelled Apple to dominance in the smartphone market in the US during the holidays and demand is reaching record levels, the individual reports issued on Friday, so indicate.
One in two mobile phones activated in the US 1 October to 31 December were iPhones, according to a survey by Consumer Intelligence Research Partners 500 buyers. Second Samsung took 26 percent of the market, with South Korean firm LG mate in third place at 11 percent.
Apple's share increased significantly from 28 percent of the company booked in the previous quarter. CIRP attributed the jump to consumers waiting for the iPhone 6 release before buying a new device, a pattern that has been repeated throughout the life of the iPhone.
Samsung comparatively reduced 5 percent sequentially. LG was 8 percent in the same period.
"By every measure, 2014 Apple phone launch was a success," said co-founder Josh Lowitz CIRP a releae. "iPhones took loyal Apple customers, with 86% of buyers upgrading from an iPhone. Samsung and LG saw rates much lower fidelity, with 25% of owners of Samsung and 18% of owners LG that triggered a phone in the neighborhood switch to an iPhone ".
Those numbers look set to continue, as 56 percent of consumers plan to buy a smartphone in the next 90 days said they have an eye on an iPhone. The research firm surveyed 451 Research surveyed 4,126 "mainly Americans" to reach that conclusion.
That number is down from the 71 percent who planned to buy before the release of iPhone 6, but still represents a huge advantage over Samsung, which ranks second with 18 percent of the purchase intention in itself a modest increase 5 percent sequentially. It is the highest level of demand for iPhone at this point in the product cycle from 451 began tracking, the firm said.
Apple's decision to increase the size of the iPhone screen seems to have played a role, with 60 percent of likely buyers saying they prefer a screen size over 5 inches.
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