Marissa Mayer (Yahoo) wants iOs searches

"Recode" has published an interesting article. It commented that Marissa Mayer, CEO of Yahoo, has been developing a proposal to convince Apple and start using its search engine as the default in iOs.

This would mean that instead of Google, would be Yahoo who offer us the results if we decide otherwise. To which as you know, now we can do, we can stop using Google as a search engine and select either Yahoo or Bing. But...does anyone do it? No, we were in the great majority of cases the default.

Considering the number of iOS devices in the market imagine advertising revenue generated. If you remember, Google pays Apple billion as the default search engine. This figure is estimated because of what Google pays for each dollar earned to the published searches on iOS.

Make Yahoo the default search engine, would hit hard to Google

We will see if Yahoo is able to convince Apple possibly with iOS 8, we do know is that right now Yahoo seems to have improved and display advertising revenue increased in the first quarter of 2014.

After Google Maps do without the benefit of its own Maps service, doing so with the form would be a knock on effect. No wonder that Apple has thought of casting out iOS Google services. As said Steve Jobs, Holy War with Google.

Samsung Google wanted to do the dirty work, attacking Apple

• New documents show how Samsung would have weighed the possibility that Google did the dirty work of attacking Apple. 

• In that time Samsung was one of Apple's suppliers for its processors in iOS devices.

Lawsuits, contingency plans and a lot of dirty war. This could define what Apple and Samsung have been living for the past few years, as is clear from the dozens of documents that the last great judgment is showing. Apparently, the director of Samsung America itself would have asked his marketing manager to weigh the possibility that Google did the dirty work of a campaign against Apple. Thus, in the struggle against Samsung Apple would have no more than a secondary position, without staining your hands in no time.

Samsung against Apple, Apple against Samsung. Two of the largest companies in the world have been and are confronted. Some say the first hit while other courts of half the world already have spoken ten times for both parties. But it seems that this latest trial, which began March 31, will be decided once and for all who is right. And it is in this trial where most documents are filtered. Among them was a very interesting mail that Samsung asked whether it would be a smear campaign led by Apple Google:

"How you told me, we are not able to compete directly (against Apple) with our marketing. If the policy of Samsung is to avoid attacking Apple for being a major customer, can we ask Google to launch a campaign against Apple based in the many best products Android has for Q4? "

Interesting strategy Samsung against Apple, which due to the inability to directly attack the company for being chip supplier, weighed the possibility that a third party did. A technique that, despite its legality is questionable ethically.