The Apple Store becomes the second online store, behind Amazon and surpassing Staples

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The data could not be better for Apple Store and online sales during the last year have learned that they have increased 24 percent. This increase has led him to second in sales volume, behind Amazon. Apple has overtaken Staples an online store that sells office supplies. 

According to a Wall Street Journal, Apple has got this second place this past year, but not because there has been an increase in sales, but because now in the annual report have been taken into account sales of iPhone, iPad, iPod, Mac and Apple TV. Until now, only took into account the sales of peripherals and we all know this is not the forte of Apple. 

Amazon is still far, last year worth over $ 67 billion and it bases its entire selling through Internet. But this year, with the additions of Angela Ahrendts and Bob Kupbens seems that Apple wants to give a "push" to its physical and electronic sales.

It is Official: Angela Ahrendts is already the new senior vice president of Apple Retail

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Tim Cook said it would be this week: finally, months after the announcement, Angela Ahrendts has ceased to be the CEO of Burberry and officially in as new head of Apple Retail and Apple online stores. This has been reflected in both the Burberry website like Apple in sections where it is shown to the policy. Rumors of this delay are contradicted. 

Angela thus becomes the only woman member of the board of Apple, answering direct orders from Tim Cook and directing two sections that had never been run together: the website of the Apple Store and the division of physical stores. Replaces John Browett, who was temporarily in charge of those stores until Tim decided to fire him for not fit well in the company.

Angela must prove that Tim Cook is not wrong choosing it as happened to John Browett

In its day, Tim said that John was the best executive to lead Apple Retail and months later had to retract. Angela's task is clearly prevent the CEO of Apple has to go through the same situation. Under her responsibility is to continue the expansion of Apple stores and maintain its reputation as the most iconic chain stores in the world. 

Who knows ... if we could see John Browett at the opening of the Apple Store in Passeig de Gràcia (Barcelona - Spain), might see Angela inaugurating the Apple Store next to Puerta del Sol (Madrid - Spain). Personally I ask only one thing: the iPad version Apple app Store reaches Spain.

MacBook Air, a new low price of Apple laptops

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Inconspicuous renewal of the MacBook Air, which has been limited to equip a more powerful Intel processor and lowering its base price. But if we focus on prices that has been in the United States, we are at the cheapest Mac laptop in the entire history of the company. 

In the USA, the base model of the new MacBook Air has been lowered to $ 899. There have been only another Mac at that price, the white polycarbonate MacBook when it was directed to educational institutions. But considering that the general public could not access that computer, the new MacBook Air surpasses.

In Spain, the lowest we've had for a Mac price have been 879 € with the white MacBook 

In the case of Spain the white MacBook was to cost 879 euros when sold at the original price, but rose to 979 euros when Apple inflated him with a little more power. But that $ 899 for a product designed for the vast majority of the public (and not for those just looking for something affordable as happened with the white MacBook) laptop, Apple said they want to cover more market.

Not meant to be cheaper than the PC, but it is obvious that the costs have been lowered. And the best part is that Apple can break this record again with minimal future models. How far are the $ 6,500 first Macintosh Portable.

Delivery times are normalized. Mac Pro

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A reference to the expected sales of the new Mac Pro in the last Financial results, but there was no special mention. We could only know the number of Mac's sold as a global computation and know that the success of the sales are in the MacBook Pro and MacBook Air.

Last February we saw the Mac Pro increased waiting time to almost two months. We did not know if there was a very high demand or manufacturing problems. 


But now we can see how the waiting time is 3 to 5 weeks, a substantially lower number. Remember that you can only buy the Mac Pro at the Apple Store online, because you could not buy in a physical store of the company. Only a few resellers are offering it, but waiting times are significantly longer.

No more waiting, Angela Ahrendts will join Apple in a week

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Tim Cook confirmed yesterday during the press conference where they announced financial results for Q2 2014, which are incorporated Angela Ahrendts to Apple next week. A story that so belies the latest data that spoke of a delay in its incorporation until June. 

Angela Ahrendts has been CEO of the prestigious British brand Burberry and now in a position created specifically for her, will oversee the strategic direction, operations and expansion of both physical stores and online. Assuming the role of former Vice President John Browett in Eddy Cue in retail and online.

Now have to wait to see how they affect your decisions and what changes introduced in stores, both physical Apple Store and the online store.