The Captain

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Our story begins today in 1851, during the California Gold Rush. James Savage, a ruthless rogue trader, corner Indians central Sierra Nevada Mountains, in the United States. This designates a group to gain control of all lands, the infamous Butterfly Battalion.

When explored Yosemite Valley discovered a rock formation over 2300 meters. A resounding granite monolith, a force of nature impassively over 100 million years watching from the distance.

Since those days, "Captain" has become the most recognized symbol in American national parks. Also regarded as a mythical place in the history of climbing. The Captain will also now the image of the new operating system from Apple. And I have never believed in coincidences.

Two new lines: the music of Esa-Pekka Salonen and travel by Cherie King

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Apple Launches New "Verse" from its advertising campaign with the iPad. This time speaks of Esa-Pekka Salonen pianist and their application to bring all the secrets of classical music to the general public. In the video we see the same Esa-Pekka with his iPad composing various parts of a classic song and then testing it with his orchestra.

The other verse, the travel writer Cherie King, shows that even suffering from deafness can travel around the world with the help of an iPad to communicate in other languages​​, navigate maps, make videoconferencing, store pictures in networks social and search for information.

Here are the videos of both "verse":

MacBook Air, a new low price of Apple laptops

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Inconspicuous renewal of the MacBook Air, which has been limited to equip a more powerful Intel processor and lowering its base price. But if we focus on prices that has been in the United States, we are at the cheapest Mac laptop in the entire history of the company. 

In the USA, the base model of the new MacBook Air has been lowered to $ 899. There have been only another Mac at that price, the white polycarbonate MacBook when it was directed to educational institutions. But considering that the general public could not access that computer, the new MacBook Air surpasses.

In Spain, the lowest we've had for a Mac price have been 879 € with the white MacBook 

In the case of Spain the white MacBook was to cost 879 euros when sold at the original price, but rose to 979 euros when Apple inflated him with a little more power. But that $ 899 for a product designed for the vast majority of the public (and not for those just looking for something affordable as happened with the white MacBook) laptop, Apple said they want to cover more market.

Not meant to be cheaper than the PC, but it is obvious that the costs have been lowered. And the best part is that Apple can break this record again with minimal future models. How far are the $ 6,500 first Macintosh Portable.

The five reasons that are warming the price of Apple

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1. Few bright results
The revenue of the company rose by 4.6 percent to $ 45,600 million, a record for a non-holiday quarter. This figure is above the 43.500 billion analysts had expected. Also, these accounts imply a profit of $ 11.62 per share, better than expected they were $ 10.18. Specifically, quarterly earnings increased 7%.

2. The increase in iPhone sales
Apple reported sales of 43.7 million iPhones in the first quarter, exceeding the 38 million Wall Street had predicted. This contributed to the doubts hanging over Apple's flagship device, which has shown that continues to attract the faithful.

3. The split 
Apple has announced that each share of the company will be divided by 7. This decision facilitates entry into the Dow Jones Industrial, and is one of the factors that has driven the price of the company, since the presence in index attracts so much money from passive management. In addition, this will allow fans of the company can be done with some that could not previously. There is also a psychological factor: It is not the same as having an action 7.

4. The dividend
Apple also announced an increase in the quarterly dividend by 8% to $ 3.29. The dividend has been for years one of the major demands of the investors in the technology of the apple.

5. Buyback program 
The other factor that is driving the action is the announcement that senior management has approved a new share repurchase program worth $ 30,000 million by 2015, which will certainly boost its market value.

However...

Despite these bullish factors, the results presented this week have failed to dispel the main question that continues to weigh on the company: When will Apple launch a new product?


The momentum gained by the first iPod; then by the iPhone in 2007 and finally with the iPad in 2010 is undeniable, but the competition is fierce and it now spends Google billions of dollars in artificial robotics; Samsung is gaining it while growing market in the area of smartphones. The billionaire Carl Icahn, one of the shareholders of Apple that has fought for the share repurchase program summed it up well in his Twitter account: "I completely agree with the share repurchase program and extremely pleased with the results. I also will be happy when they launch new products "