First press release of Angela Ahrendts

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Hello!

Thank you so much for an amazing first month, all your emails, and your kind words of support. I sincerely appreciate the warm welcome and all of your insights and perspectives, which have helped me quickly understand and genuinely admire Apples‘s unique culture.

I have spent most of my time getting to know and understand the many functions and teams in Cupertino, along with our short and long term initiatives. I was thrilled to meet many of you at stores in San Francisco and London this month, and I‘m looking forward to Tokyo and the Omotesando opening. Every couple of weeks, we will be visiting stores across the world to see and learn what we do best and hear your thoughts about opportunities ahead.

Looking to the future, I feel our greatest opportunity will be continuing to focus on and evolve the customer joumey online and in our stores. Although technology is rapidly changing how customers shop, they still want to feel surprised and delighted by the personalized Apple experience we provide at every turn. That‘s what makes us unique. Keeping the customer experience as simple as any other Apple product will also be critical as we expand into new markets, integrate our platforms, and develop new technologies.

Again, thank you very much for all of your kind words of support. I am honored to be working at Apple and thrilled to be working with you. I know together we will continue to enrich lives and communities. 

Thank you and see you very soon. 

Bets always.

Angela

The Apple Store becomes the second online store, behind Amazon and surpassing Staples

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The data could not be better for Apple Store and online sales during the last year have learned that they have increased 24 percent. This increase has led him to second in sales volume, behind Amazon. Apple has overtaken Staples an online store that sells office supplies. 

According to a Wall Street Journal, Apple has got this second place this past year, but not because there has been an increase in sales, but because now in the annual report have been taken into account sales of iPhone, iPad, iPod, Mac and Apple TV. Until now, only took into account the sales of peripherals and we all know this is not the forte of Apple. 

Amazon is still far, last year worth over $ 67 billion and it bases its entire selling through Internet. But this year, with the additions of Angela Ahrendts and Bob Kupbens seems that Apple wants to give a "push" to its physical and electronic sales.