First press release of Angela Ahrendts

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Hello!

Thank you so much for an amazing first month, all your emails, and your kind words of support. I sincerely appreciate the warm welcome and all of your insights and perspectives, which have helped me quickly understand and genuinely admire Apples‘s unique culture.

I have spent most of my time getting to know and understand the many functions and teams in Cupertino, along with our short and long term initiatives. I was thrilled to meet many of you at stores in San Francisco and London this month, and I‘m looking forward to Tokyo and the Omotesando opening. Every couple of weeks, we will be visiting stores across the world to see and learn what we do best and hear your thoughts about opportunities ahead.

Looking to the future, I feel our greatest opportunity will be continuing to focus on and evolve the customer joumey online and in our stores. Although technology is rapidly changing how customers shop, they still want to feel surprised and delighted by the personalized Apple experience we provide at every turn. That‘s what makes us unique. Keeping the customer experience as simple as any other Apple product will also be critical as we expand into new markets, integrate our platforms, and develop new technologies.

Again, thank you very much for all of your kind words of support. I am honored to be working at Apple and thrilled to be working with you. I know together we will continue to enrich lives and communities. 

Thank you and see you very soon. 

Bets always.

Angela

Apple gets into debt, but their earnings grow

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Apple, the largest technology company in the world, this week launched debt securities by $17,000 million, with maturity periods of up to 30 years. The launch was made in response to a demand 5 / 6 times higher ($120,000 million), which offer the markets of Europe, USA and Asia.

The goal of the company founded by Steve Jobs, Steve Wozniak and Ronald Wayne, is raise funds by $ 90,000 million, to accelerate the purchase of high-tech firms linked to the "cloud". In the last 18 months, Apple bought 24 new startups. 

Apple has liquid capital by $ 150,000 million, achieved through record profits for the last 5 years, thanks to sales of iPhones and iPads mainly. Apple bonds have similar yield levels of U.S. Treasury securities. It means that your financing is in large part below the rate of inflation. 

Apple is no exception, it is the rule in the U.S. The 1,100 largest companies quoted on Wall Street have $1.23 billion of liquid funds and this record capital increased 15% in the last three years.

In this period (2011-2013), the great American debt capital in the international financial system has tripled, reaching the historical record of $4 billion.

It has never been so high indebtedness of large enterprises of advanced capitalism as at this time in its history, in which your earnings level is high. This paradox coincides with a capital investment of $869,000 million in 2013, and high tech companies have responded by 60% of that total. 

The American experience shows that large companies, as they increase the capital stock, indebtedness multiply and deepen the division of labor among transnational production and financial system. The climax is when large companies have to finance their capital to play as a result of a new technological revolution.

The big changes in the production supply are claiming higher level of indebtedness.

There is no predominance of the financial system on production in advanced capitalism. Just the opposite. These successive technological revolutions in the endogenous character production structure, requiring increasing amounts of funding. More than ever, the twenty-first century capitalism is a "mode of production".

The cost of an investment is measured in future productivity (estimated) of the assets in which it invests, not the expected rate of return immediately. Therefore, the cost of capital (interest rate) is not determined by the current level of earnings, but according to the expectations that the new wave of innovation technological-productive.

In the Q1, Apple sold 43.7 million smartphones ($26,000 million) and China amounted to $9,300 million, up from income earned in Europe, Middle East and Africa, added.

In the next two years, 70% / 80% of current Internet users change their mobile devices for the next generation (5S / 6S), especially those under 30, who are 2/3 of them. 

The new technological revolution is the combination of two factors: mobile Internet, coupled with free access to the "cloud." Through it, the Internet becomes a virtual avenue, global and instantaneous, in which all human activities in each of its phases, all the time are processed. Financial capital is not the highest stage of capitalism.