AppleCare plan new features

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Tara Bunch, Vice president of the AppleCare and technical support division in Cupertino, recently held a meeting with employees to discuss the service. And at that meeting, as reported by 9to5Mac sources, there have been some performance figures from AppleCare and their future plans.

Apparently, the AppleCare + service that protects the iOS devices from accidental damage goes well. Over 30 million people have contracted in the 14 countries where it is active, which has generated $2,000 billion in revenues and motivation to expand the service to more markets. One of the measures that can be taken in the future, for example, extend the deadline to purchase AppleCare + 30 to 60 days after purchase of the iOS device. 

Depending on how the economy goes, we might get to see a AppleCare + for Macs

We may also get to see a AppleCare + for Macs, now that bestsellers are Macbooks and are also subject to random breakdowns. Everything depends on the economy as something for the Mac would be significantly more expensive than iOS Terminal.

Another interesting thing is the improvements to our Apple accounts in relation to technical assistance. Taking advantage of the unification of Apple Retail and Apple Store web of Angela Ahrendts, Tara commented on a more unified experience between the Genius Bar, phone support and online.

The meeting ended with Tara Bunch promising a "superbowl" launch this fall, where we see almost all Apple products being updated, and encouraging all employees to help users start with the right foot on the platform when buy all these novelties. We will have a busy September and October ...

First press release of Angela Ahrendts

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Hello!

Thank you so much for an amazing first month, all your emails, and your kind words of support. I sincerely appreciate the warm welcome and all of your insights and perspectives, which have helped me quickly understand and genuinely admire Apples‘s unique culture.

I have spent most of my time getting to know and understand the many functions and teams in Cupertino, along with our short and long term initiatives. I was thrilled to meet many of you at stores in San Francisco and London this month, and I‘m looking forward to Tokyo and the Omotesando opening. Every couple of weeks, we will be visiting stores across the world to see and learn what we do best and hear your thoughts about opportunities ahead.

Looking to the future, I feel our greatest opportunity will be continuing to focus on and evolve the customer joumey online and in our stores. Although technology is rapidly changing how customers shop, they still want to feel surprised and delighted by the personalized Apple experience we provide at every turn. That‘s what makes us unique. Keeping the customer experience as simple as any other Apple product will also be critical as we expand into new markets, integrate our platforms, and develop new technologies.

Again, thank you very much for all of your kind words of support. I am honored to be working at Apple and thrilled to be working with you. I know together we will continue to enrich lives and communities. 

Thank you and see you very soon. 

Bets always.

Angela