Apple wants to raise awareness among their employees

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Apple has taken seriously its celebration of Earth Day. After painting leaves their green apples in all stores, dress their employees with green shirts and launch an advertising campaign with the same voice of Tim Cook, the company sent an email to his employees to care more environmentally in their work environment. 

In that email is the best of the arguments: figures showing facts. If all staff collaborate could save 16,420 bottles and 22 tonnes of plastic if usasen a reusable bottle. And just so you have easy, Apple is giving away one by all workers in Corporate and Retail.

Apple also used the excuse of Earth Day to have an internal concert on campus in Cupertino. Not everything will be responsibilities, of course.

Better, Apple's new video on the environment with the voice of Tim Cook

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Better is the new video by reason Apple Earth Day and the environment and the environmental impact of the company as a central axis thereof adorned with the voice of Tim Cook.



Better is a new video of the company focused on the environment on the occasion of Earth Day, which is tomorrow April 22 and whose most notable feature is the use for the first time, the voice of Tim Cook , something rare among CEOs of various technology and the only reference to the narrative of the Think Different ad voiced by Jobs back in 1997.

The video puts into perspective Apple's use of renewable energy and commitment that makes when creating their products, as each generation that hits the market is even more sustainable, where each and every one of the components of these products, from the packaging to the production system and the services that support them, pose minimal environmental impact.

Better is in line with recent announcements of iPad, which under the name of Your Verse shows the full potential of the equipment whatever the situation, putting all the effort into the emotions aroused in different consumers.