Apple leads smartphone sales in Japan

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Being a leader in a market so advanced and technology as Japan is not easy. However, Apple has managed to position itself as the best-selling phone brand in Japan, beating competitors like Sony or Samsung. According to recent reports in the country right now, one of every three smartphones sold are iPhone, a fact said soon but it is a breakthrough for the brand. 

The "guilty" of this tremendous growth is the agreement with DoCoMo. Japan is a country where phones are purchased through contracts with carriers and DoCoMo, the largest company, refused to offer the iPhone on its plans until last October when he relented and began offering the iPhone 5S and iPhone 5C in exchange for a royalty of 25%. 

The numbers are quite impressive: in its debut month of the iPhone took 61% of sales terminals DoCoMo, Apple getting this increase and subsequent sales presence in the market by 11.1%, from having some more than 25% to 36% of current market share. And talk about Apple profits could have won in Japan since the agreement with DoCoMo about $ 4 billion.

Sales of the Spanish Apple Store increase in 2013

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Apple are in luck these days. A few days ago we talked about the increases in the Apple Store in the world and the great customer satisfaction with their products, today we find good news at the national level: the spanish Apple Stores sales have rocketed.

Speaking in purely economic data, Apple Retail Spain is the company that manages the Apple Store in Spain turnover in the financial last year 213 million Euros, representing an increase of 49% compared with the previous year.

The reasons for this rise in sales is clear: the new iPhone and iPad launches have worked very well in the general public and Macs still have very stable numbers growing as the time of year where we are. Hopefully this means increased revenues by opening new Apple Store in Spain, as expected except the "Puerta del Sol" have not had many more developments in this field.

Apple regains market share in Japan, Australia and Spain thanks to sales of the iPhone 5S

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Market share: that fact that all manufacturers look. No matter how many devices you sell if the amount you sell to your competitor. In his keynote Apple always provides data to and share in the first quarter of 2014 has one more fact to teach as it has increased its market share in mobile devices.

This increase in sales was due to areas such as Japan, Australia and Europe where market share went up to 57.6%, 33.1% and 19.2% respectively, and these data rose by 8.6% in Japan, 2% in Australia and 0.1% in Europe, Spain is the European country with the largest increase (4.5%). The culprit for this increase has been mainly the iPhone 5S, which has had a great return as far as sales are concerned. 

But not all would be good news for Apple in the first quarter of 2014 and in the United States during the months of January and March share dropped to 35.9% (7.9% less than the same time last year past), showing that Americans buy more at the end of the year than at the beginning.

Is this good news for Apple? Yes and no. On the one hand the increase in market share is always positive, but if we see the overall study data Kantar Wordpanel we realize that Android is still the most used operating system in all countries except Japan, a fact that Apple should attack later or later if you do not want to stay in line.