Opening of the Apple Store in Madrid "Puerta del Sol"

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After three long years of rumors, we can now enjoy the eleventh Apple Store opened in Spain, and one of the most anticipated by its location, situated in No. 1 of the Puerta del Sol. The store has a philosophy of Apple stores but keeps the essence of old Paris hotel building constructed in the nineteenth century. 

I have prepared a gallery of images from the opening. Customers already began with purchases upon entering on it, next to me sold a MacBook Pro shortly after the inauguration. And is that an inauguration is not just a store, it is also a time.

Everything ran on a sunny day in Madrid, pleasant temperatures and an event reminiscent of so many other openings, but with the special flavor that relishes this new store and that makes it a little different from the rest. "The small museum" of Apple in the center of Madrid is now available for anyone looking to visit from today, after years of work to get the great result that we see and enjoy.

The Apple Store beginning to accept devices for proper recycling

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Apple is on the way to being one of the most sustainable and respectful with the environment multinational world. And leaving far behind those years when your hardware components was extremely toxic, from Cupertino and take a few months promoting their good work in regards to ecology. A "Better" campaign of which I talked about yesterday is joined today a new service: the ability to recycle any device in their stores.

With this new initiative all Apple Store become recycling centers electronic material. The electronic material accepted from shops be any Apple device and any mobile phone, that is, that whether you have an old iPod which hard drive is dead or Nokia year potato is collecting dust, you can take it to an Apple Store for recycling properly, since components of these devices are made that can not be lightly pull, and need proper treatment.

Collection devices for recycling is free, but if your device is new and has some value, and we appreciate that value may give gift vouchers that can be redeemed at any Apple Store. All information about this new recycling initiative is on the Apple website; noting that the Spanish company will ECOEMBES (in Spain) in charge of the treatment of all waste.