Fourth Apple Retail Store in Basel (Switzerland) on July 12th

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Apple Inc. will be opening up its fourth official retail store in Switzerland this weekend. A new store in Basel will see its grand opening on July 12th, according to a notice on Apple’s Retail Store website. Job listings for the store first appeared earlier this year on Apple’s jobs website. Apple has already surrounded the store with a black banner promoting the store’s website. Apple is also planning several new stores in China, Italy, and the United States under the guide of recently appointed retail head Angela Ahrendts.

Swatch goes against the iWatch ... before it exists

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Apple is one of the most defendant companies. Sometimes no merit, because the company has a reputation and economic power that make it adept at sweet for anyone who wants to cash. The last to do so will be Swatch, the watchmaker brand has stated that it will sue Apple iWatch brand, even without exist.

The reason for this threat lies in the movements that Apple has made in recent weeks recording iWatch brand worldwide under a shell company called Brightflash. The Swiss watchmaker would argue that they have a brand called "iSwatch", which would lead to confusion with the pronunciation in many countries.

If the claim is legitimate or not what judges say relevant, although I personally believe that these threats and / or demands are getting attention. Because sue Apple is great advertising and that is known here and in Switzerland.