The bid to be the default search engine in Safari continues, Yahoo does "eyes" to Apple

What will be the default search engine will select Apple Safari, both for iOS version to the version in OS X? As you know, since we already talked about this in November, Apple renewed the contract in 2010 with Google, which stipulated to this search engine as the default browser engine just this year 2015.

We all know the veiled war between Apple and Google, although Tim Cook obviously have a much more diplomatic character in this respect that Steve Jobs, it seems that this agreement with Google will end there. And now come into play other ... Yahoo and Bing with Microsoft are really interested in getting the contract and now Yahoo, which in a recent earnings conference has openly talked about it.

Marissa Mayer (Yahoo) wants iOs searches

"Recode" has published an interesting article. It commented that Marissa Mayer, CEO of Yahoo, has been developing a proposal to convince Apple and start using its search engine as the default in iOs.

This would mean that instead of Google, would be Yahoo who offer us the results if we decide otherwise. To which as you know, now we can do, we can stop using Google as a search engine and select either Yahoo or Bing. But...does anyone do it? No, we were in the great majority of cases the default.

Considering the number of iOS devices in the market imagine advertising revenue generated. If you remember, Google pays Apple billion as the default search engine. This figure is estimated because of what Google pays for each dollar earned to the published searches on iOS.

Make Yahoo the default search engine, would hit hard to Google

We will see if Yahoo is able to convince Apple possibly with iOS 8, we do know is that right now Yahoo seems to have improved and display advertising revenue increased in the first quarter of 2014.

After Google Maps do without the benefit of its own Maps service, doing so with the form would be a knock on effect. No wonder that Apple has thought of casting out iOS Google services. As said Steve Jobs, Holy War with Google.